Segment Marketing Manager

Granicus

3d•$76,000 - $106,000

About The Position

The Company Serving the People Who Serve the People Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn. Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe. Want to know more? See more of what we do here. Job Summary The Segment Marketing Manager develops and executes integrated marketing programs that grow brand awareness, demand, sales pipeline, and bookings across assigned government segments in the United States and Canada. This role blends strategic planning with hands-on execution across events, webinars, digital campaigns, and content-driven inbound marketing. The position collaborates closely with Sales, BDRs, Product Marketing, Digital Marketing, Marketing Communications, Marketing Operations, and external partners to deliver measurable results that grow pipeline and bookings.

Requirements

5+ years of business-to-government marketing or business-to-business experience (SaaS preferred).
Experience generating demand among government audiences including elected officials, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and related local and/or state government personas.
Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools.
Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations.
Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance.
Excellent communication and project management skills; operates effectively with lean resources.

Responsibilities

Drive Segment Marketing Strategy & Customer-Centric Positioning
Accelerate Pipeline Through Demand Generation, Events & Account-Based Marketing
Build Authority & Drive Conversion Through Web and Content Optimization
Strengthen Go-to-Market Performance with Operational Excellence
Guide Campaign and Funnel Performance with Analytics and Insight
Lead Budget Strategy and Ensure Financial Discipline
Leverage Artificial Intelligence and Marketing Technology

Benefits

Flexibility & Balance
Flexible Time Off – Take the time you need to rest, recharge, and live your life.
Company-Wide Wellbeing Days – Paid days off to unplug and focus on your mental health.
Work From Home Reimbursement – Support a productive home office environment.
Health & Wellness
Multiple Health Plan Options – Including a 100% employer-paid plan.
Employer HSA Contributions – When enrolled in a High-Deductible Health Plan.
Fitness Reimbursement Program – Stay active, your way.
On-Demand Mental Health Support – Access to Headspace and other wellness tools.
Family & Future
Paid Parental Leave – For both birthing and non-birthing parents.
Traditional & Roth 401(k) – With a generous company match.
Life & AD&D Insurance – 100% employer-paid coverage for peace of mind.
Growth & Recognition
Online Learning Platforms – Fuel your professional development.
Competitive Salary & Bonuses – Your contributions are valued and rewarded.