Segment Marketing Manager

Emerson•Florham Park, NJ

2d•Onsite

About The Position

Emerson is seeking a Segment Marketing Manager for the HQ of its Fluid & Motion Control business in Florham Park, NJ. This role is crucial for driving product success by aligning technologies, products, and solutions with market needs through collaboration with Sales, Product Management, and Marketing Communication teams. The Segment Marketing Manager will be responsible for revenue growth and market leadership by integrating market intelligence, customer insights, and business objectives into actionable growth plans. This includes developing and deploying go-to-market strategies, orchestrating product launches, identifying portfolio additions, and partnering with Marketing Communications to define target audiences and strategic messaging. The role also involves creating enablement tools like promotional materials to communicate the value proposition effectively.

Requirements

Bachelor’s degree in Engineering, Marketing, Business, or a related field
2 years of experience in a marketing, product, or technical environment
Highly self-motivated individuals demonstrated success in driving cross-functional alignment and execution
Fast, independent learner comfortable with new technologies and markets
Ability to balance strategic thinking with detailed execution
Strong analytical skills, with the ability to synthesize market intelligence, customer insights, and competitive data into actionable strategies
Excellent written and verbal communication skills, with experience influencing stakeholders without direct authority
Ability to learn new markets, technologies, and customer segments quickly
Legal authorization to work in the United States; visa sponsorship is not available for this role

Nice To Haves

Customer and/or supplier facing experience
Participation in cross-functional transformation project e.g. deployment of new tools, new processes, team reorganization, and technology upgrades.
Familiarity with new product development cycles and providing market input into product roadmaps
Experience supporting or defining target audiences, personas, and segmentation models

Responsibilities

Develop and lead the overarching segment marketing strategy for the DAUT portfolio, ensuring alignment with business objectives and driving market growth across assigned target segments.
Oversee the creation and execution of integrated go-to-market plans, coordinating cross-functional teams to ensure successful product launches, accelerated adoption, and sustained revenue generation.
Synthesize market intelligence, customer insights, and competitive analysis to inform strategic direction, define new target industries or applications, identify new opportunities, and refine value propositions for assigned segments.
Guide the positioning, messaging, and pricing strategies at the segment level, ensuring differentiation and optimal market fit across diverse regions and customer groups.
Direct the development of lead generation, sales enablement, and training programs in partnership with sales, marketing communications, and revenue operations teams to maximize pipeline and sales effectiveness.
Foster strong collaboration with Product Management, share customer needs to consider in new product development, and ensure future products and solutions are tailored to market requirements.
Monitor and evaluate the performance of segment marketing initiatives.