Segment Marketing Manager

Emerson•Florham Park, NJ

17h•$85,000 - $105,000•Onsite

About The Position

Emerson has an exciting opportunity for a marketing or technical professional to grow their career as a Segment Marketing Manager, based at the HQ of Emerson's Fluid & Motion Control business in Florham Park, NJ. This role is responsible for driving product success by aligning technologies, products, and solutions with market needs through strategic collaboration with Sales, Product Management, and Marketing Communication teams. The Segment Marketing Manager will drive revenue growth and market leadership by integrating market intelligence, customer insights, and business objectives into actionable growth plans. This role involves developing and deploying go-to-market strategies to maximize revenue impact and enhance cross-functional alignment. The manager will work closely with Industry Sales Specialists and Product Management teams to orchestrate successful product launches and identify potential portfolio additions. Additionally, the role requires partnering with Marketing Communications to define target audiences and provide strategic direction for messaging, ensuring alignment between product features and customer needs, and enabling the deployment of enablement tools like promotional materials.

Requirements

Bachelor’s degree in Engineering, Marketing, Business, or a related field.
2 years of experience in a marketing, product, or technical environment.
Highly self-motivated individuals demonstrated success in driving cross-functional alignment and execution.
Fast, independent learner comfortable with new technologies and markets.
Ability to balance strategic thinking with detailed execution.
Strong analytical skills, with the ability to synthesize market intelligence, customer insights, and competitive data into actionable strategies.
Excellent written and verbal communication skills, with experience influencing stakeholders without direct authority.
Ability to learn new markets, technologies, and customer segments quickly.
Legal authorization to work in the United States; visa sponsorship is not available for this role.

Nice To Haves

Customer and/or supplier facing experience.
Participation in cross-functional transformation project e.g. deployment of new tools, new processes, team reorganization, and technology upgrades.
Familiarity with new product development cycles and providing market input into product roadmaps.
Experience supporting or defining target audiences, personas, and segmentation models.

Responsibilities

Develop and lead the overarching segment marketing strategy for the DAUT portfolio, ensuring alignment with business objectives and driving market growth across assigned target segments.
Oversee the creation and execution of integrated go-to-market plans, coordinating cross-functional teams to ensure successful product launches, accelerated adoption, and sustained revenue generation.
Synthesize market intelligence, customer insights, and competitive analysis to inform strategic direction, define new target industries or applications, identify new opportunities, and refine value propositions for assigned segments.
Guide the positioning, messaging, and pricing strategies at the segment level, ensuring differentiation and optimal market fit across diverse regions and customer groups.
Direct the development of lead generation, sales enablement, and training programs in partnership with sales, marketing communications, and revenue operations teams to maximize pipeline and sales effectiveness.
Foster strong collaboration with Product Management, share customer needs to consider in new product development, and ensure future products and solutions are tailored to market requirements.
Monitor and evaluate the performance of segment marketing initiatives.