Segment Marketing Manager
About The Position
The Segment Marketing Manager position is a mid-level position that actively develops and drives specific segment(s) plans with oversight from Senior Segment Marketing Manager. This person partners collaboratively and cross-functionally with Marketing and Communications teams and other departments to fulfill plan deliverables across channels on time and on budget. The Segment Marketing Manager develops a deep understanding of segment behaviors, industry trends, and the competitive landscape to proactively provide education and strategic consultation to stakeholders and collaborative partners. This person also understands how line-of-business services, products, solutions, and the implementation and customer experience/care model meet the segment's needs.
Requirements
- 8 -10 years of progressively more responsible positions in marketing
- Bachelor’s degree (B.A.) or a combination of education and experience that provides an equivalent background
- Financial Services background desired
- Salesforce experience desired
- Proficiency with Microsoft Office (PowerPoint, Word, Excel)
- Project management experience
- Demonstrated strategic planning experience
- Experience with leveraging KPIs for strategic decision-making and guidance
- Ability to track and analyze competitive activities
- Understand segmentation and experience using segmentation in marketing planning
- Experience with a variety of marketing distribution channels (multi-channel marketing)
- Experience working in a matrix environment, and/or leading initiatives through cross-functional project teams
- Demonstrate editing, written and verbal skills
- Detail-oriented with exceptional organization skills/successful prioritization (ability to multitask)
Responsibilities
- Development of marketing strategies and tactics that help the line of business meet their objectives.
- Educate internal Marketing and Communications team and cross-functional partners on audience behaviors that will drive impactful channel and tactic execution
- Project management of marketing plan deliverables across channels with cross-team members
- Identify strategic opportunities to increase market value to the business, with measurable KPIs.
- Guide execution of strategies and marketing campaigns through the Marketing Operations and External Communication/Content teams, and/or external vendor ecosystem to meet strategic objectives.
- Complete informative creative briefs including goals/objectives, audience detail, key messages, wire frames, outlines, content recommendations, etc.
- Work with cross-functional teams as appropriate, to assist with planning & development of new and evolved products, platforms, and delivery channels.
- Ensure KPIs are set, tracked, analyzed and measured for marketing initiatives
- Utilize results to provide insights and meaning to evolve and refine marketing strategy and recommendations.
- Assist with budget development and manage marketing activities within budgets.
- Provides appropriate marketing consultation for segment needs at the market leadership level
- Interacts consultatively with key leadership and stakeholders on a regular basis.
- Other duties as assigned.
Benefits
- Paid Time Off
- a 401(k) matching program
- annual incentive pay
- paid holidays
- a comprehensive company sponsored benefit plan including medical, dental, vision, and other insurance coverage
- health savings, flexible spending, and dependent care accounts
- adoption assistance
- an employee assistance program
- fitness reimbursement
- tuition reimbursement
- an associate wellbeing program
- an associate emergency fund
- various associate banking benefits
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
