Segment Marketing Manager
About The Position
This role is essential for optimizing the portfolio of products and services across diverse business segments to maximize revenue and support customer acquisition. It involves planning, creating, and producing marketing communications and supporting performance reporting to implement strategic objectives effectively. The role requires leveraging insights that consider market dynamics, customer behavior, competitive actions, and channel alignment. Success is measured by the ability to drive demand generation, deliver actionable analytics, and achieve targeted business outcomes. The work impacts the organization by enhancing market presence and supporting sustained customer growth through coordinated, data-driven marketing efforts.
Requirements
- Bachelor's Degree plus 3 years of related work experience OR advanced degree with 1 year of related work experience OR combination of education and experience deemed equivalent
- 4-7 years Marketing experience.
- 4-7 years Experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods, with a focus on Marketing, Product Management or Sales.
- Team Building
- Communication
- Cross-Functional Leadership
- Marketing Strategy
- Negotiation
- Presentations
- At least 18 years of age
- Legally authorized to work in the United States
Responsibilities
- Partner with marketing planning, analysis, customer insights, and product management teams to support campaign execution, targeting, performance tracking, and reporting, including preparation of presentations and summaries
- Assist in preparation of inputs for annual marketing plans, strategies, and tactical programs
- Collaborate with creative, merchandising, advertising teams, and agencies to provide strategic input, audience insights, and performance feedback to inform marketing materials and value propositions
- Partner with marketing planning, analysis, consumer insights, and product management teams to inform promotion, pricing, and product roadmaps
- Coordinate cross-functional partnerships with sales, product management, and operations to ensure consistent execution and brand presentation
- Also responsible for other duties/projects as assigned by business management as needed
Benefits
- Competitive base salary and compensation package
- Annual stock grant
- Employee stock purchase plan
- 401(k)
- Access to free, year-round money coaches
- Medical insurance
- Dental insurance
- Vision insurance
- Flexible spending account
- Employee stock grants
- Employee stock purchase plan
- Paid time off
- Up to 12 paid holidays
- Paid parental and family leave
- Family building benefits
- Back-up care
- Enhanced family support
- Childcare subsidy
- Tuition assistance
- College coaching
- Short-term disability
- Long-term disability
- Voluntary AD&D coverage
- Voluntary accident coverage
- Voluntary life insurance
- Voluntary disability insurance
- Voluntary long-term care insurance
- Mobile service & home internet discounts
- Pet insurance
- Access to commuter and transit programs
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
