Manager, Commercial Segment Marketing

IHG•Atlanta, GA

18h•$94,240 - $113,000•Hybrid

About The Position

Drive performance of key B2B segments for AMER Commercial and Global Sales priorities through dedicated commercial marketing campaigns. Leverage owned, earned and paid channels to deliver against performance goals, while relying on data driven decisions. Ensure marketing objectives support overall IHG vision, objectives and goals while remaining competitive in the market. Lead marketing for Critical Segments, including developing strategy and managing priorities to drive commercial performance for AMER Commercial and Global Sales initiatives. Role will also be responsible for a regular cadence of initiative and results sharing business leaders, including packaging of information that can be shared with stakeholders; plus creating a global bridge for integration and best practices with regional counterparts.

Requirements

Bachelor's or master's degree in marketing, Business, or a relevant field of work, or an equivalent combination of education and work-related experience.
8+ years’ progressive work-related experience in marketing, advertising, and/or hotel industry experience related to sales and/or brand marketing, with demonstrated proficiency in multiple disciplines/processes related to the position.
Experience with campaign management, comms plan development, go-to-market strategies and marketing tools.
Familiarity with direct marketing and analytics techniques and systems (campaign management process and analytics).
Experience with test and learn scenarios and planning matrices, execution across a variety of channels.
Ability to work in an integrated creative, agile environment with the ability to translate customer analytics output into insight for developing creative briefs.
Ability to direct creative processes to build compelling messaging and creative concepts.
Experience identifying marketing opportunities across hotel segments and paid media channels. Ability to translate observations into business applications.
Extremely detail oriented, highly organized, excellent time management skills and a technical aptitude for understanding complex systems.
Understanding of relationship dynamic between external partners

Responsibilities

Develop, communicate and implement marketing strategy and plans for the Americas in support of non-group segment marketing to drive consideration and commercial performance.
Collaborate with internal partners to identify new channel opportunities and design, execute and scale test-and-learns that improve marketing performance.
Monitor progress against agreed objectives, including financial, and formally report progress at defined intervals. Monitor and control all budgeted paid media expenditures in alignment with campaign objectives, and control and approve the work of assigned marketing initiatives. Conduct monthly budget audits and reconcile budget allocations.
Through liaising with stakeholder teams, influence success and implementation of marketing initiatives. Develop and maintain excellent working relationships across all functions at all levels to ensure maximum benefit from cross-functional synergies.
Initiate, develop and manage all aspects of marketing initiatives and standards, including brand nuance. May independently direct specific product initiatives to include strategic planning, project management, implementation, evaluation, resource development and training.