Marketing Manager, Segment Marketing

T. Rowe Price • Owings Mills, MD

23h • $87,000 - $185,000 • Hybrid

About The Position

At T. Rowe Price, we identify and actively invest in opportunities to help people thrive in an evolving world. As a premier global asset management organization with more than 85 years of experience, we provide investment solutions and a broad range of equity, fixed income, and multi-asset capabilities to individuals, advisors, institutions, and retirement plan sponsors. We take an active, independent approach to investing, offering our dynamic perspective and meaningful partnership so our clients can feel more confident. We believe doing the right thing for our clients and our associates is good business. With a career at the firm, you can expect opportunities to create real impact at work and in your community. You’ll enjoy resources to support your career path, as well as compensation, benefits, and flexibility to enrich your life. Here, you’ll find a collaborative culture that respects and values differences and colleagues who share a spirit of generosity. Join us for the opportunity to grow and make a difference in ways that matter to you.

Role Summary
The Marketing Manager is responsible for developing and executing integrated marketing strategies that support growth within key retirement market segments. This role leverages deep knowledge of retirement plan products, advisory distribution channels, Third-Party Administrators, partner ecosystems, and client needs to drive awareness, engagement, and business growth.
Working closely with Sales, Product, Relationship Management, Compliance, Legal, and Creative, the Marketing Manager translates business priorities into targeted marketing plans, campaigns, thought leadership initiatives, and advisor & TPA engagement programs that strengthen T. Rowe Price's market position and support asset growth objectives.

Requirements

• Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience

Nice To Haves

• Deep understanding of retirement plan markets, advisor distribution, TPAs, intermediary channels, and client engagement strategies.
• Experience developing integrated marketing campaigns and go-to-market programs.
• Demonstrated ability to lead cross-functional projects and influence stakeholders without direct authority.
• Strong strategic thinking, communication, project management, and analytical skills.
• Proven ability to translate complex business concepts into compelling market-facing messaging.
• Experience working with compliance, legal, product, sales, and client-facing teams in a regulated environment.
• High proficiency with Adobe, Microsoft, Seismic or similar content management system
• Familiarity with Salesforce preferred

Responsibilities

• Develop and execute marketing plans aligned to strategic growth objectives for retirement market segments.
• Utilize market intelligence, competitive insights, audience research, and sales feedback to refine segment positioning and value propositions.
• Partner with business stakeholders to identify opportunities to expand distribution, improve market penetration, and increase engagement among key audiences.
• Monitor campaign and program performance and recommend optimizations based on business results and market trends.
• Lead marketing support for custom retirement plan solutions.
• Develop messaging frameworks, sales enablement assets, campaign content, and educational resources that communicate solution value and differentiation.
• Collaborate with product and sales teams to bring new solution enhancements and offerings to market.
• Support advisor and intermediary adoption through targeted awareness and engagement initiatives.
• Plan and execute advisor-focused marketing campaigns across email, digital, webinar, content, social and event channels.
• Partners with manager to enhance audience segmentation strategies and nurture programs designed to increase advisor awareness, engagement, and adoption of retirement solutions.
• Coordinate campaign development with creative, production, digital, and analytics teams.
• Ensure consistent messaging that aligns with brand standards and business priorities.
• Serve as a marketing partner supporting Third Party Administrator (TPA) audiences and related distribution initiatives.
• Create targeted programs that address TPA business challenges, opportunities, and market trends.
• Develop educational content, webinars, sales tools, and thought leadership tailored to TPA stakeholders.
• Partner with sales teams to improve market visibility and strengthen relationships within the TPA community.
• Lead projects and workstreams across multiple business partners while managing competing priorities and deadlines.
• Provide guidance and marketing expertise to stakeholders and less experienced team members.
• Operate independently with limited supervision while ensuring alignment with enterprise goals and regulatory requirements.

Benefits

• Competitive compensation
• Annual bonus eligibility
• A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level