Director, Institutional Segment Marketing
About The Position
Come join a highly collaborative team focused on enhancing the impact of marketing programs designed to reach and engage Fidelity’s institutional investor audience. In the Director, Institutional Segment Marketing role, you will be a key member of the Institutional Client Group (ICG) segment marketing team, contributing in three primary ways: (1) partner with business and marketing leaders to define and execute annual marketing strategies aligned to key business priorities; (2) build deep expertise in the institutional investor landscape and serve as a strong advocate for segment priorities within the broader marketing organization; and (3) design and deliver integrated, omni-channel campaigns that promote relevant investment products and solutions to targeted client segments. This is a fast-paced, high-visibility role offering the opportunity to work across multiple teams within Fidelity Institutional and Fidelity Asset Management, driving meaningful outcomes for the business.
Requirements
- Bachelors or equivalent with 8-10 plus years of experience in marketing, strategy, or client engagement within asset management, financial services, or a related institutional environment (institutional investor market experience a plus)
- Demonstrated experience leading integrated marketing strategies across content, paid media, email, digital, and events.
- Strong communication and presentation skills, with the ability to translate complex concepts into clear, compelling narratives.
- Ability to take initiative and operate effectively in a highly matrixed organization.
Nice To Haves
- institutional investor market experience a plus
Responsibilities
- Develop and deliver marketing programs aligned with key business initiatives and goals.
- Work with distribution team leaders, marketing peers, meetings and events, and other groups to optimize our industry event presence to get the most value from our sponsorship dollars.
- Be a critical connection point with our client-facing teams, providing regular marketing updates.
- Share trends and best practices to influence segment strategy, including industry and marketplace data.
Benefits
- comprehensive health care coverage
- emotional well-being support
- market-leading retirement
- generous paid time off
- parental leave
- charitable giving employee match program
- educational assistance including student loan repayment
- tuition reimbursement
- learning resources to develop your career
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What This Job Offers
Job Type
Full-time
Career Level
Director
