Segment Marketing Manager, R&R

LP Building Solutions•Nashville, TN

4d•Hybrid

About The Position

Louisiana-Pacific Corporation (LP Building Solutions) is a leading provider of high-performance building solutions that meet the demands of builders, remodelers, and homeowners worldwide. We manufacture engineered wood building products that include an extensive offering of innovative and dependable building materials and accessories. LP’s values-driven culture creates an environment where talented and hardworking people thrive in an ethical, inclusive, challenging, and rewarding place to work. Since our founding in 1972, we’ve developed careers and provided advancement opportunities in the building products industry. Headquartered in Nashville, Tennessee, LP operates more than 20 facilities across North and South America. For more information, visit LPCorp.com. This role will drive sales volume and strategic plan for the contractor/pro segment, specifically focusing on the Repair & Remodel business. The position involves creating regionally targeted strategies, overseeing execution with creative and media plans for local growth, and driving homeowner demand. It also includes managing loyalty programs and leading a team of marketing associates.

Requirements

Minimum of 5 years business experience, including significant amount of sales and/or marketing experience
Familiar with the building products industry and/or channel marketing
Understanding of marketing processes, analytics, executive reporting, and market positioning approaches
Demonstrated expertise in marketing management and targeting segments.
Excellent analytical, quantitative and financial skills.
Ability to effectively manage and keep projects on track.
Demonstrated leadership capability.
Demonstrated expertise in written and oral communication skills.
Bachelor’s degree required

Nice To Haves

MBA preferred
Knowledge of LP products and features preferred but not required.

Responsibilities

Establish and implement marketing strategy, aligning with leaders across the company, corporate priorities, market positioning, and long-term market needs.
Build recommendations to drive accelerated profitable growth in the segment.
Define marketing priorities by applying market research, customer data, and competitor analysis.
Translate insights into strategic possible effects for marketing decisions.
Direct segment marketing activities, provide governance and determine best practices to maximize impact, by guiding prioritization, ensuring scale, and ensuring agreement across the enterprise.
Define and communicate our value propositions of our products and brands to drive demand among pros and contractors.
Communicate our product value propositions to consumers and homeowners to drive pull through demand.
Deliver planned volume and profit targets for each product brand.
Lead our marketing organization and shape the team to support long-term goals.
Oversee marketing execution across events, marketing campaigns, and content, aligning activities to priorities and ensuring consistency in delivery.
Ensure plan supports our goals.
Define, track, and share marketing KPIs, providing visibility into business impact.
Monitor marketing ROI and campaign effectiveness, optimizing.
Oversee marketing budget and allocate marketing spend based on priorities.
Manage segment budget, including direct budget, program budgets across businesses, agency and other strategic partner budgets.
Ensure alignment across business and corporate marketing on key initiatives and manage budgets within target.
Report budget status and estimates to appropriate stakeholders monthly and quarterly.