Global Segment Marketing Manager - Dairy

Neogen Corporation•Oakdale, MN

21h

About The Position

The Global Segment Marketing Manager, Dairy develops and executes customer-focused global marketing strategies that accelerate growth across Neogen’s Dairy segment. This role serves as the strategic marketing leader for the segment, translating customer needs, market dynamics, competitive intelligence, and business priorities into differentiated positioning, go-to-market strategies, demand-generation programs, and sales enablement tools. Working closely with Portfolio, Commercial, Regional Marketing, and other cross-functional partners, this role connects global strategy with regional execution to strengthen Neogen’s position in the Dairy market and drive measurable commercial results.

Requirements

Bachelor’s degree in Marketing, Business, Engineering, Life Sciences, or a related field
7+ years of B2B marketing experience
Experience developing and executing B2B marketing strategies and programs
Experience with B2B customer journeys, demand generation, content strategy, digital marketing, and sales enablement
Experience translating customer, market, and competitive insights into marketing strategies and initiatives
Strong strategic thinking and analytical skills, with demonstrated ability to develop and execute strategies
Strong written and verbal communication skills with the ability to effectively engage customers and internal stakeholders

Nice To Haves

MBA or other relevant advanced degree
Marketing experience within food safety, industrial, life sciences, manufacturing, or another technical environment
Experience developing or executing global marketing strategies
Experience partnering with regional marketing and commercial teams across multiple markets
Experience developing segment-level positioning, messaging, value propositions, or go-to-market strategies
Experience using marketing and commercial performance data to evaluate and optimize programs
Strong customer orientation and ability to translate customer needs into actionable marketing strategies
Strategic mindset with the ability to connect market insights to commercial opportunities
Strong analytical and problem-solving skills
Ability to balance global strategy with regional market needs
Strong collaboration and stakeholder-management skills
Ability to influence and build alignment across cross-functional teams
Strong communication and presentation skills
Ability to manage multiple priorities in a global, matrixed environment
Results-oriented approach with a focus on measurable business impact

Responsibilities

Develop and maintain the global marketing strategy and annual marketing plan for the Dairy segment, including budgets, priorities, and KPIs
Analyze market trends, customer needs, competitive dynamics, industry developments, and emerging opportunities to identify growth priorities
Define target customer segments, personas, applications, buying journeys, and value propositions
Translate business objectives into clear segment marketing priorities, strategies, and initiatives in partnership with Portfolio and Commercial teams
Use customer, market, and competitive insights to identify opportunities for growth and inform strategic decision-making
Develop compelling global positioning, messaging, and value propositions tailored to priority customer segments and applications
Create and maintain segment-level messaging architecture and ensure consistency across regions, channels, and customer touchpoints
Develop integrated global marketing campaigns designed to generate awareness, engagement, qualified demand, pipeline, and revenue growth
Establish campaign strategies, target audiences, channels, content requirements, and measurement plans
Monitor campaign and commercial performance and continuously optimize programs based on performance data, customer insights, and business results
Partner with regional marketing teams to adapt global campaigns and messaging to local market needs while maintaining overall strategic consistency
Develop compelling, differentiated, and easy-to-use marketing and sales enablement tools that support commercial teams throughout the customer journey
Partner with Sales and Commercial leadership to ensure marketing strategies and programs address customer needs and support business priorities
Participate in strategic customer meetings, industry events, and customer discovery activities as appropriate
Establish strong feedback loops between Marketing and Sales regarding leads, opportunities, customer needs, and campaign effectiveness
Incorporate commercial and customer feedback into ongoing segment strategy and marketing programs
Serve as the global marketing subject-matter expert and champion for the Dairy segment
Establish a consistent global segment strategy while partnering with regional teams to tailor execution to local market conditions and customer needs
Provide strategic direction and guidance to regional marketing partners to support effective execution
Share best practices, customer insights, market intelligence, and successful programs across regions and segments
Promote alignment across Global Marketing, Regional Marketing, Portfolio, Commercial, and other cross-functional stakeholders