Segment Marketing Manager

nCino • Wilmington, NC

9h

About The Position

The Segment Marketing Manager supports the execution of segment marketing programs to generate demand, accelerate pipeline, and drive revenue growth for nCino. The role works closely with Sales, Partners, and Marketing to deliver localized campaigns and events that align with nCino’s global brand and messaging, while building understanding of the business lines.

The position executes North America field marketing programs and coordinates campaigns and events, adapting corporate messaging and marketing assets for regional relevance. It also tracks and analyzes program performance, researches field marketing practices and market activity, and collaborates with internal teams to align marketing activities with business objectives.

Requirements

• Undergraduate degree.
• At least 2 years of related professional experience.
• Project management experience and ability to manage multiple initiatives simultaneously.
• Data-driven mindset and experience tracking and analyzing marketing program performance.
• Ability to independently localize marketing content for campaigns based on market segment requirements.
• Collaborative, proactive, and results-oriented approach.

Nice To Haves

• Knowledge of the financial services or banking industry.
• Familiarity with CRM and marketing automation tools such as Salesforce, 6sense, and Marketo.
• Excellent interpersonal and communication skills, including comfort engaging with sales teams, partners, customers, and internal teams.
• Experience with digital advertising on LinkedIn, Google, and other platforms.
• Experience with targeting, segmentation, and list acquisition to build prospect lists for marketing programs.
• Experience creating and executing integrated marketing campaigns using tactics such as white papers, case studies, webinars, digital advertising, and social media.
• Analytical ability and strong technical acumen, including experience using multiple data sources such as 6sense, ZoomInfo, Salesforce, and Marketo.

Responsibilities

• Execute North America field marketing programs, including events, webinars, digital advertising, email campaigns, and direct mail, to engage prospects and customers.
• Coordinate campaigns and contribute market insights to improve engagement strategies and develop localized campaigns that drive pipeline growth.
• Adapt corporate messaging, campaigns, and assets for regional relevance in collaboration with the marketing team.
• Coordinate field-level events, including sponsorships, trade shows, and executive programs, with the Global Events Team.
• Report campaign performance metrics and analyze data to evaluate effectiveness and recommend improvements by market segment.
• Partner with Sales, Product Marketing, Partner Marketing, and other internal teams to align marketing activities with business objectives and share insights on program performance.
• Research field marketing best practices, industry trends, and competitive activity to support strategy development.
• Use marketing automation tools and CRM systems, including Salesforce, Marketo, and 6sense, to support campaign execution and optimize business operations.
• Track campaign performance and provide data-driven insights on marketing activities and results to ensure alignment with sales goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level