Search Marketing Specialist

Mortenson Dental•Louisville, KY

12d

About The Position

The Search Marketing Specialist will be responsible for executing and optimizing paid search, SEO, AEO, and GEO initiatives to support patient acquisition and business growth. This role involves managing Google Ads campaigns, implementing SEO strategies, maintaining online business listings, and analyzing performance data to provide actionable insights.

Requirements

Bachelor's degree in Marketing or related field
Google Ads, Google Analytics, Google Tag Manager
3-5 years previous experience in a similar digital marketing role.
Proficient knowledge of Google Analytics (GA4), Google Ads, Google My Business, Apple Business Connect, Google Tag Manager, Google Search Console, YEXT or other online listings manager, SEMRush or similar products.

Nice To Haves

Google Search Console certifications
Experience supporting multi-location businesses, healthcare organizations, or agency-managed search marketing programs.
Knowledge of basics of HTML and Schema Markup for SEO/AEO/GEO.

Responsibilities

Execute paid search, SEO, AEO, and GEO initiatives aligned with organizational marketing strategies.
Implement campaign updates, keyword optimizations, search visibility improvements, and content recommendations.
Execute, monitor, and optimize Google Ads campaigns, including keyword strategies, audience targeting, bidding adjustments, ad copy testing, and conversion tracking.
Monitor campaign performance and identify optimization opportunities to improve efficiency and conversion outcomes.
Assist in ensuring advertising tracking accuracy and compliance.
Partner with Web Development and Communications teams to support SEO initiatives and website optimization efforts.
Monitor organic search performance, identify technical SEO opportunities, and assist in implementing recommendations.
Manage and maintain online business listings across multiple platforms including Google Business Profile, Apple Business Connect, Yext, and other directory platforms.
Ensure listing accuracy, consistency, optimization, and issue resolution across all supported practice locations.
Develop recurring reports and dashboards to monitor paid and organic search performance.
Analyze key performance indicators, identify trends, and provide actionable insights and recommendations to the Media Manager, VP of Marketing, and Regional Marketing Managers.