Search Marketing Specialist

Mortenson Dental Partners•Louisville, KY

13d•Hybrid

About The Position

The Search Marketing Specialist will execute paid search, SEO, AEO, and GEO initiatives aligned with organizational marketing strategies. This role involves implementing campaign updates, keyword optimizations, search visibility improvements, and content recommendations to support patient acquisition and business growth objectives. The specialist will manage and maintain online business listings, develop performance reports, and analyze key indicators to provide actionable insights.

Requirements

Bachelor's degree in Marketing or related field
Google Ads, Google Analytics, Google Tag Manager
3-5 years previous experience in a similar digital marketing role.
Proficient knowledge of Google Analytics (GA4), Google Ads, Google My Business, Apple Business Connect, Google Tag Manager, Google Search Console, YEXT or other online listings manager, SEMRush or similar products.

Nice To Haves

Google Search Console certifications
Experience supporting multi-location businesses, healthcare organizations, or agency-managed search marketing programs.
Knowledge of basics of HTML and Schema Markup for SEO/AEO/GEO.

Responsibilities

Execute paid search, SEO, AEO, and GEO initiatives aligned with organizational marketing strategies.
Implement campaign updates, keyword optimizations, search visibility improvements, and content recommendations designed to support patient acquisition and business growth objectives.
Execute, monitor, and optimize Google Ads campaigns.
Manage keyword strategies, audience targeting, bidding adjustments, ad copy testing, and conversion tracking.
Monitor campaign performance and identify optimization opportunities to improve efficiency and conversion outcomes.
Assist in ensuring advertising tracking accuracy and compliance through collaboration with the Marketing Technology Manager.
Partner with Web Development and Communications teams to support SEO initiatives and website optimization efforts.
Monitor organic search performance, identify technical SEO opportunities, and assist in implementing recommendations that improve search visibility and conversion performance.
Manage and maintain online business listings across multiple platforms including Google Business Profile, Apple Business Connect, Yext, and other directory platforms.
Ensure listing accuracy, consistency, optimization, and issue resolution across all supported practice locations.
Develop recurring reports and dashboards to monitor paid and organic search performance.
Analyze key performance indicators, identify trends, and provide actionable insights and recommendations to the Media Manager, VP of Marketing, and Regional Marketing Managers to support data-driven decision making.