Senior SEO Specialist

Vacances Air Canada Vacations / Air Canada Rouge•Montreal, QC

6d•Hybrid

About The Position

We're looking for a highly strategic and technically proficient SEO Senior Specialist to drive organic visibility and revenue for our Air Canada Vacations. This role is the bridge between our technical infrastructure, content strategy, and business objectives. As the travel landscape shifts toward Generative AI and Answer Engine Optimization (GEO), you will lead our transition into the future of search, ensuring Air Canada Vacations remains the primary authority for travelers. The ideal candidate is a hands-on technical expert who can also translate complex SEO requirements into clear, commercially valuable priorities for developers and product teams.

Requirements

Minimum of 3 years of dedicated experience in an SEO role, preferably within the travel, eCommerce, or high-transaction volume industry.
Proven expertise in advanced technical SEO concepts
Expert-level proficiency with SEO tools (Google Search Console, Google Analytics 4, Ahrefs, Screaming Frog, etc.).
Demonstrated ability to use data to justify requests, secure developer time, and articulate business value to non-technical stakeholders.
Experience with collaboration in cross-functional teams, including technical implementation projects with IT stakeholders
Comfortable working independently
Strong understanding Content Management Systems (CMS) architecture, specifically in an eCommerce environment.
Bilingual – English and French

Nice To Haves

Familiarity with Data Studio/Looker Studio for reporting, an asset
Previous experience working in an Agile development environment, an asset.
Experience with Jira, an asset.
Experience in travel industry specifically with tour operator, a strong asset

Responsibilities

Execute on-page and off-page SEO audits, monitor their implementation, and ensure the growth of the Air Canada Vacations product lines
Create synergies between SEA campaigns and SEO
Work closely with eCommerce and development teams to ensure all technical recommendations are implemented correctly and efficiently, including writing technical specs and ensuring QA of implementations within the sprints.
Support requirements by clear business value and measurable impact, to ensure proper prioritization by product owners and developers.
Design and own the holistic SEO and organic growth strategy, ensuring alignment with overall business goals.
Develop advanced keyword, intent and semantic content strategies to capture demand across the customer journey, from inspiration to booking.
Work hand-in-hand with the in-house copywriting/content team to brief, refine, and optimize high-quality travel content.
Deeply understand the travel industry landscape, seasonality, competitor activities and product offerings to identify and capitalize on new organic opportunities.
Establish clear KPIs, monitor performance daily and accurately measure the ROI of all SEO initiatives, presenting results and insights to leadership.
AEO/Generative AI: Research and integrate optimization techniques for AI-powered search results and travel planning tools, preparing our site for the future of search (rich answers, knowledge graphs, high-quality, trustworthy data).