Senior SEO Specialist

Mouser•Mansfield, TX

About The Position

The Senior SEO Specialist is responsible for driving SEO initiatives and campaigns by reviewing reports and determining optimal strategies for maximum optimization opportunities. This role involves researching, identifying, and implementing changes on key landing pages for organic ranking success, and determining direction for targeting, assigning URLs, and metadata before content creation. The specialist will also determine how and where Mouser will conduct targeted keyword research for discovery, expansion, and optimization. Key responsibilities include initiating the building and maintenance of reports and dashboards for SEO best practices, documenting SEO industry trends, developments, algorithms, and ranking factors, and developing Mouser and ecommerce business acumen. The Senior SEO Specialist will also perform administrative duties within the SEO department, including scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications. They will set meetings at regular intervals with external teams to align objectives and gather insights. As a team subject matter expert, this role involves demonstrating extensive Mouser business acumen, developing and implementing the strategy for collaboration between SEO & SEM activities globally, and leading peers in learning and building Mouser business acumen, Internet Business processes, and SEO Specialist skills. The specialist will drive continuous improvements to strengthen skills and SEO best practices, and identify, determine, and implement the building and maintenance of reports using search platform data as well as data from additional sources.

Requirements

Experience with analytics tools such as Google Analytics, Omniture, Google Search Console, Lighthouse, Similarweb, BrightEdge, Conductor, Moz, Screaming Frog, etc.
Understanding of SEO guidelines, search engine algorithms, and ranking factors.
Knowledge of keyword research and data mining tools.
Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
Excellent verbal and non-verbal communication skills. Including the ability to communicate with people at all levels.
Interacts effectively with individuals and groups inside and outside the organization.
Exhibits strong analytical, problem solving, negotiation, organizational, and teaching skills.
Works effectively both independently and as a member of a cross functional team.
Uses sound judgment to identify issues and escalates when appropriate.
Contributes to improvements in processes (technical or business) used by multiple departments.
Strong experience with all Microsoft Office applications.
Ability to set and track goals.
Bachelor's Degree in a related discipline or work experience.
6+ years SEO experience required.
For internal candidates, experience can be a combination of internal and external experience.
Minimum Highly Effective performance in current role.

Nice To Haves

Multilingual a plus (but not required).

Responsibilities

Review reports to identify and drive SEO initiatives and campaigns.
Determine the best strategies to ensure maximum SEO optimization opportunities.
Research, identify, and implement changes on key landing pages for organic ranking success.
Determine and drive direction for targeting, assigning URLs, and metadata before the creation of content.
Determine how and where Mouser will conduct targeted keyword research for discovery, expansion, and optimization.
Responsible for initiating the building and maintenance of reports and dashboards for SEO best practices.
Document SEO industry trends, developments, algorithms, ranking factors, and how they can affect our business or industry.
Develop Mouser and ecommerce business acumen.
Perform administrative duties with the SEO department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
Set meetings at regular intervals with external teams to align objectives and gather insights.
Demonstrate extensive Mouser business acumen.
Develop and implement the strategy for collaboration between SEO & SEM activities globally.
Schedule, coordinate, and host regular meetings with SEO Team and external members to share or gain knowledge of SEO, Mouser, Distribution, Industry, or Products.
Research, evaluate, & recommend external tools for efficiency improvements.
Lead peers in learning and building Mouser business acumen, Internet Business processes, and SEO Specialist skills.
Drive continuous improvements to strengthen skills and SEO best practices.
Identify, determine, and implement the building and maintenance of reports using search platform data as well as data from additional sources.
Serve as a team subject matter expert.