SEO Specialist

TransPerfect • Denver, CO

1d

About The Position

As part of the Client Services Department, the SEO Specialist plays a key role in the expansion and growth of the division. They work alongside Sales to pitch digital marketing services and data-driven strategies to existing and prospective clients. They build strong client relationships by providing sound strategic guidance, ensuring excellence in delivery and reporting tangible results. They have a good understanding and hands-on experience in all areas of search engine optimization (SEO) and are pivotal to the successful planning and execution of international SEO strategies across industries and ranging from B2B to B2C - from short-term projects to ongoing engagements, always helping them boost their online presence and reach a wider international audience through organic search. The SEO Specialist is strategic and data-driven, commercially minded and client-focused. They find it easy to explain SEO concepts and strategy to clients and colleagues. They possess excellent cross-cultural communication, organization and time management skills to successfully manage client stakeholders and internal teams across the US & EMEA, always focusing on quality, performance, profitability and growth. This position reports to the Digital Marketing Strategist and assists with strategic data-driven account growth, while being responsible for strategy definition, on-going performance optimization and key performance indicator (KPI)/return on investment (ROI) reporting.

Requirements

• Superior written and spoken communication skills in English
• Independent, self-motivated, results-oriented and dynamic with careful attention to detail
• Exceptional problem solving and critical thinking skills
• Ability to work effectively under pressure to meet tight deadlines and challenging goals
• Ability to multitask in a fast-paced environment
• Ability to work well with people from a variety of different backgrounds and cultures
• Ability to build relationships with clients and co-workers
• Ability to work independently and as part of a team
• Ability to take active measures to solve problems and commit to a high level of service
• Willingness to travel to offsite client or sales meetings
• Confident making strategic recommendations, and comfortable in client calls, meetings and presentations
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Minimum bachelor’s degree or its equivalent
• Minimum 4 years of experience in SEO
• Experience client-side in the retail or travel industries or agency-side servicing international clients
• Confident with coordinating internal teams, competent giving feedback and having difficult conversations with colleagues and clients
• Experience auditing websites, performing keyword research and competitor analyses to determine the best strategic approach to improve SEO performance
• Strong IT literacy, including proficiency in Excel and PowerPoint
• Experience with industry tools such as SEMRush, Moz, Ahrefs, Screaming Frog, Google Search Console and Web Analytics platforms (Google Analytics and/or Omniture)

Nice To Haves

• Knowledge of a second language is a plus
• Knowledge of MS Project
• Experience in digital copywriting and conversion optimization
• Experience in genAI custom assistant/agent creation for SEO workflow and processes

Responsibilities

• Work alongside the account management to help grow international SEO/performance services to both existing and prospective clients by contributing to client pitches and strategic proposals
• Mentor and aid junior team members in both client services and production departments
• Lead research and strategy (audits, competitor analyses, keyword research, content gap analyses) and present findings and recommendations confidently to senior colleagues and clients
• Oversee successful execution of multiregional strategies by our global digital production teams, liaising with client HQ, local stakeholders and agency partners if needed
• Own performance monitoring and reporting of assigned accounts: work with the digital data analyst to set up performance monitoring dashboards and deliver monthly performance reports with insights and recommendations
• Continuously research and select the best tools and templates to support our SEO offering and incorporate those into existing workflows and processes
• Keep up to date on SEO trends, technologies and market leaders, and share this knowledge with colleagues and clients
• Complete all other tasks that are deemed appropriate for this role and assigned by the manager/supervisor

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 1,001-5,000 employees