Search Associate (Remote)

ezCater, Inc•Boston, MA

9h•Remote

About The Position

ezCater is seeking a versatile, analytically minded digital marketer to support and advance its SEO/GEO and Paid Search programs. This role involves on-page and content-focused SEO work, along with contributions to paid search execution, performance analysis, and test management. The ideal candidate will have a strong understanding of SEO and/or SEM fundamentals, be comfortable working with data across multiple platforms, and possess a proactive approach to identifying insights and opportunities. Success requires strong cross-functional collaboration, clear communication, and the ability to partner effectively with content, analytics, and operations teams. The role is for a fast-moving environment where learning new channels and tools, including generative AI and paid search, is encouraged. The position is remote.

Requirements

1-2+ years of experience in Marketing or similar function
Strong understanding of core SEO best practices (on-page, content optimization, keyword research)
Experience working with analytics tools such as GA4, Google Search Console, and third-party SEO platforms (e.g., Semrush, Ahrefs, Moz)
Familiarity with paid search platforms and campaign management fundamentals (Google AdWords, Microsoft Ads, Search Ads 360)
Strong analytical and problem-solving skills
Clear, concise verbal and written communication
Ability to form and communicate a point of view based on data
Proactive mindset with the ability to identify opportunities and recommend improvements
Detail-oriented approach to reporting, QA, and campaign hygiene
Ability to travel up to 5 days per quarter for Together Weeks, team gatherings and other events, when applicable.

Responsibilities

Conduct keyword and prompt research, including mining, segmentation, and mapping.
Perform competitive and gap analyses to identify opportunities for visibility and growth.
Execute on-page optimizations (metadata, internal linking, content structure).
Support content strategy through research, ideation, and ongoing performance insights.
Pull and synthesize performance data from GA4 and other analytics/SEO tools to develop initial reports.
Assist with content-side SEO/GEO execution and optimization.
Work within CMS workflows and apply basic HTML/CSS/JavaScript as needed for light optimization tasks.
Leverage generative AI tools for research, ideation, prompt development, and content support.
Collaborate cross-functionally with content, analytics, operations, and other teams to drive cohesive execution.
Assist with campaign builds and structural setup, including support for large-scale initiatives.
Maintain ongoing campaign hygiene/identify opportunities for improvement, including negative keyword management and ad copy refreshes.
Pull, clean, and organize data from multiple platforms; translate findings into actionable insights.
Provide informed POVs on performance trends and opportunities, not solely raw reporting.
Support test management, including monitoring test performance against hypotheses and keeping track of test progress.
Collaborate cross-functionally to ensure paid search aligns with broader business objectives.