Associate Director, Paid Search & Social (Remote Canada)

Directive•Toronto, ON

11d•Remote

About The Position

Directive Consulting is a performance marketing agency specializing in SaaS and tech companies. They employ a unique Customer Generation methodology, focusing on generating SQLs and customers rather than traditional MQLs. Their services include Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all aimed at consistently meeting client SQL targets. Directive is actively seeking individuals with a growth mindset and a future-focused approach to join their teams. They are particularly interested in talented professionals who excel at crafting strategies to enhance search visibility, develop compelling content, and deliver value to audiences. The company values forward-thinking individuals who thrive in fast-paced environments, are analytical, skilled in storytelling, and eager to make an impact in B2B tech and SaaS marketing. The Associate Director, Paid Media (internal title) is considered a crucial role at Directive, directly responsible for both client and employee retention, with their performance directly impacting the company's P&L.

Responsibilities

Set the goals for every client engagement in their pod.
Ensure that every client follows best practices across all channels and mediums, including LTV:CAC modeling, Customer Generation, Share of SERP, and Functional Content.
Understand moments of campaign approval and support strategists in earning a 'yes'.
Ensure roadblocks are a part of every 1x1 conversation with Strategists, and establish an action plan to remove any roadblocks for strategy success.
Build structure, create a cadence, support proactively, and empower the team with clear and concise communication and expectation setting.
Achieve 100% NSM Attainment.
Maintain a CSAT of 4.2+.
Achieve $150k in Bookings for each half of the year (total across pod for H1).
Stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Benefits

Set living wage
Competitive base salary plus performance-based bonus eligibility
Medical, dental, vision plans, disability, and life insurance coverage for you and your family
100% employer-paid medical, dental, vision, disability, and life insurance plan for the employee
50% employer contribution for dependents' medical, dental, vision, disability, and life insurance coverage
Access to certified therapists through Spring Health
Membership to Headspace
Gympass membership
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership