18158-Associate Director, Paid Search & Social

Adelphi GroupNew York, NY
$120,000 - $125,000Hybrid

About The Position

KINESSO is a technology-driven performance marketing agency providing actionable growth for both its agency partners and clients. They leverage unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has unified the collective power of Matterkind, Reprise, and Kinesso to serve as a powerful delivery engine in the industry, offering extensive services across performance marketing and data and technology. With a deep understanding of consumer behavior, they provide an end-to-end engine for planning and optimization, alongside data-driven strategy for social platforms, e-commerce growth, and curated marketplaces. The company operates in over 60 countries with more than 6,000 employees.

Requirements

  • Substantial experience within an agency environment required.
  • Expert in Google, Bing, and other search partners.
  • Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360.
  • Polished presence and presentations skills (presentation will be required).
  • Excellent writing skills with an attention to detail.
  • Mastery of Microsoft Excel is required.
  • Working knowledge of Word, and PowerPoint.
  • Ability to multitask and handle other duties as assigned.

Nice To Haves

  • Substantial managerial experience preferred.

Responsibilities

  • Liaison between search and cross-functional teams to contribute towards a multi-channel approach/strategy.
  • Accountability for team development, including utilizing organizational tools like L&D, creating internal opportunities for staff, and maintaining positive morale.
  • Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director.
  • Responsible for management of direct reports as well as overall development and success of the team.
  • Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals.
  • Lead tests & learns with the expectation that these will be scalable across the client’s accounts and shared wider with the KINESSO team.
  • Continual evaluation of search marketing strategies to identify opportunities for competitive advantage for KINESSO.
  • Master, identify, and communicate trends in search and client industries.
  • Create and present case studies, POVs, etc.
  • Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.).
  • Analyze search planning budgets of assigned accounts to identify strengths and weaknesses and ensures proper financial allocation.

Benefits

  • Medical coverage
  • Dental coverage
  • 401(k) plans
  • Flex spending
  • Life insurance
  • Disability
  • Employee discount program
  • Employee stock purchase program
  • Paid family benefits
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