Lead Director, Paid Social & Search

CVS Health•Woonsocket, RI

2d•$100,000 - $231,540

About The Position

The Lead Director of Paid Social & Search Marketing is responsible for developing and leading CVS Pharmacy’s enterprise-wide paid social and social and search strategy to drive customer growth, brand awareness, engagement, conversions, and loyalty across platforms such as Meta, TikTok, Pinterest, YouTube, Reddit, and Snapchat. The role oversees full-funnel media investment, audience targeting, measurement frameworks, and performance optimization, using data-driven insights to improve ROAS, customer acquisition, and lifetime value. The leader partners closely with creative, content, analytics, CRM, loyalty, and media teams to develop high-performing social content, test new approaches, and scale personalized audience strategies. They also manage paid amplification of influencer and user-generated content, build strong platform partnerships, and drive innovation in areas such as AI-powered optimization and social commerce. Additionally, the role leads a cross-functional team and external agency partners to ensure paid social investments deliver measurable business results and support broader retail, pharmacy, and health services objectives. Are you passionate about building brands, accelerating business growth, and connecting with consumers through innovative social and search experiences? CVS Health is building a world-class Social & Search Marketing organization focused on transforming how customers discover, engage with, and choose CVS across digital platforms. As the Lead Director, Social & Search Marketing, you will lead the enterprise strategy for paid social and social search marketing across CVS Pharmacy. You will be responsible for developing and executing full-funnel marketing strategies that drive awareness, consideration, conversion, and loyalty across platforms including Meta, TikTok, Pinterest, YouTube, Reddit, Snapchat, and emerging channels. Leveraging customer insights, first-party data, advanced targeting capabilities, and performance analytics, you will build scalable programs that deliver measurable business impact and drive customer growth. This highly visible leadership role partners closely with Brand, Content, Community Management, Loyalty, CRM, Analytics, Media, Influencer, Retail Marketing, Pharmacy, and Digital teams to create integrated marketing experiences that strengthen brand relevance and maximize return on marketing investment. You will champion innovation, experimentation, and continuous optimization while ensuring social and search investments align to enterprise business priorities. As a people leader, you will build, develop, and mentor a high-performing team responsible for strategy, activation, analytics, and optimization. You will foster a culture of collaboration, accountability, creativity, and learning while partnering with agencies and platform partners to drive best-in-class execution and performance. The ideal candidate combines strategic vision, deep expertise in paid social and search ecosystems, strong business acumen, and a proven track record of driving measurable growth through modern digital marketing capabilities.

Requirements

10+ years of experience in paid social, search marketing, digital media, performance marketing, or related disciplines.
Deep expertise across major social advertising platforms, social search ecosystems, audience targeting, and marketing measurement.
Proven success driving customer growth and measurable business outcomes through performance marketing strategies.
Strong experience with analytics, testing methodologies, attribution, audience segmentation, and optimization frameworks.
Demonstrated leadership experience building and developing high-performing teams and managing agency partnerships.
Excellent communication, collaboration, and stakeholder management skills.
Bachelor's degree required

Nice To Haves

Retail, healthcare, loyalty marketing, first-party data, influencer marketing, and marketing technology experience preferred.
MBA preferred.

Responsibilities

Develop and lead CVS Pharmacy's enterprise paid social and social search strategy across major and emerging platforms to support customer acquisition, engagement, retention, and revenue growth.
Define channel roles, audience strategies, investment allocation, and measurement frameworks to optimize full-funnel business performance.
Leverage first-party data, audience insights, CRM capabilities, and platform targeting solutions to improve personalization and marketing effectiveness.
Partner with Content and Community Management teams to amplify high-performing content, community insights, influencer programs, and social-first storytelling across paid channels.
Establish performance measurement frameworks and optimization strategies focused on ROAS, CPA, CAC, conversion, retention, and customer lifetime value.
Lead testing, attribution, incrementality measurement, and analytics initiatives to drive data-driven decision making and continuous improvement.
Build, lead, coach, and develop a high-performing social and search marketing team while establishing clear goals and development opportunities.
Manage agency partners and collaborate across Brand, Retail Marketing, Loyalty, CRM, Analytics, Media, Influencer, Legal, and Digital teams.
Cultivate strategic relationships with major platform partners and identify opportunities to leverage emerging capabilities, including AI-driven marketing solutions and social commerce innovations.
Drive innovation and best practices that improve marketing performance, customer engagement, and competitive advantage.