Associate Director, Paid Search

Adelphi Group • New York, NY

2d • $120,000 - $125,000 • Hybrid

About The Position

This role is for an expert in SEM marketing who is eager to challenge digital norms and create industry-leading campaign strategies. The ideal candidate is excited by new data sets, signals, and metrics, enjoys brainstorming new ideas, and reviews data with serious rigor. This position involves building and growing strong client relationships, providing strategic direction to account teams, ensuring the health of SEM accounts, and nurturing and developing staff.

Requirements

• Substantial experience with within an agency environment required
• Expert in Google, Bing, and other search partners
• Advanced/Cutting Edge knowledge of at least two bidding platforms such as Marin, Kenshoo or SA360
• Polished presence and presentations skills (presentation will be required)
• Excellent writing skills with an attention to detail
• Mastery of Microsoft Excel is required
• Working knowledge of Word, and PowerPoint
• Ability to multitask and handle other duties as assigned

Nice To Haves

• Substantial managerial experience preferred

Responsibilities

• Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
• Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal opportunity for staff, maintaining positive morale
• Establish current and long-term goals and objectives for responsible accounts, subject to approval by the Director
• Responsible for management of direct reports as well as overall development and success of the team
• Translate briefs into strategy; Work with Manager/Sr. Specialist to execute on that strategy; Monitor success and drive pivots as needed based on performance and ability to reach brand goals
• Lead tests & learns with expectation that these will be scalable across the client’s accounts. Expectation is also that these are shared out wider with KINESSO team
• Continual evaluation of search marketing strategies to identify opportunity for competitive advantage for KINESSO
• Master, identify and communicate trends in search and client industries
• Create and present case studies, POVs, etc.
• Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)
• Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation

Benefits

• medical and dental coverage
• 401(k) plans
• flex spending
• life insurance
• disability
• employee discount program
• employee stock purchase program
• paid family benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed