Associate Director, Paid Social (Remote Canada)

Directive•Toronto, ON

4d•$100,000 - $135,000•Remote

About The Position

Directive Consulting is seeking a forward-thinking Associate Director of Paid Social to join their fast-growing Communications team. This role is ideal for someone passionate about social media advertising and people management, who loves building new things and motivating a team. The social media team is at the forefront of media marketing for enterprise B2B clients, utilizing platforms like LinkedIn, Meta, YouTube, and Reddit to engage target audiences. The company culture values the best idea winning, and they are looking for an Associate Director with a growth mindset to contribute to their evolving team.

Requirements

4+ years experience working at a performance/digital marketing agency (bonus for B2B)
2+ years people management experience
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta
Understanding of different Ad Units within the LinkedIn and Meta Platforms such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Ability to delegate to team members to ensure joint success
Ability to de-escalate client fires and proactively prevent fires from starting!
Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising
Must have established and current work authorization and permanently reside in Canada.
Must be able to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
Must be able to remain stationary for extended periods.
Must be able to observe and interpret written and/or verbal communication.
Must have reliable internet access.
Must have a professional background.

Nice To Haves

B2B experience

Responsibilities

Lead a pod of up to 8 Social Media Strategists, setting the tone for excellence.
Set goals for each client engagement within their pod.
Ensure clients follow best practices and the company's unique methodology for Social Advertising.
Support strategists in overcoming approval roadblocks for campaigns.
Identify and address roadblocks in 1x1 conversations with strategists, establishing action plans.
Act as a leader by building structure, creating a cadence, providing proactive support, and empowering the team with clear communication and expectation setting.
Travel to visit clients approximately once per year, per client or as needed.
Manage a team of up to 8 Strategists and Senior Strategists.
Meet and exceed department level KPIs, such as client growth and goal attainment.
Build client trust and relationships to ensure consistent renewals with Senior Stakeholders.
Surface cross-sell opportunities that align with client goals and objectives.
Offset client churn through referrals, upsells, and cross-sells.
Clearly communicate results with client point of contact, executives, and internal team members.
Make exceptional decisions regarding strategic direction for accounts and the growth and retention of key talent.