School Marketing and Enrollment Coordinator

Berkeley Charter Education Association • Summerville, SC

2d

About The Position

The School Marketing and Enrollment Coordinator manages student recruitment and enrollment processes, as well as the school’s marketing and public relations efforts. The role involves outreach to prospective families and maintaining a positive image of the school within the community. The position is based at Berkeley Preparatory Academy and reports to the Principal.

The coordinator develops enrollment strategies, organizes school tours and events, maintains prospective-family records, collaborates on promotional materials, and coordinates community outreach. The role also supports field trip planning and logistics, assists with school communications, and maintains social media. Occasional local travel for school-related functions may be required.

This is a full-time, exempt position in a professional school environment. The role routinely uses standard office equipment and instructional materials. Noise is typically moderate and may be higher during student-centered activities or events.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Previous experience in enrollment or marketing within an educational setting.
• Strong written and verbal communication skills.
• Ability to work independently and in a team-oriented environment.
• Knowledge of marketing strategies and social media platforms.

Responsibilities

• Develop and implement strategies to increase student enrollment and attract new families.
• Organize and participate in school tours, open houses, school events, and marketing events.
• Maintain an up-to-date database of prospective students and families.
• Collaborate with the communications team to create promotional materials and online content.
• Coordinate outreach efforts with local organizations and community groups.
• Ensure the school’s mission and values are effectively communicated to families and the public.
• Monitor and analyze enrollment trends and adjust marketing strategies as necessary.
• Assist with managing field trip planning, registrations, and logistics.
• Collaborate with the principal on school communication and maintain social media.
• Perform other duties as assigned.

Benefits

• Employer-paid medical, dental, and vision insurance for employees and eligible dependents.
• Life insurance and short- and long-term disability insurance.
• Voluntary accident, critical illness, and hospital indemnity coverage.
• 401(k) retirement savings plan, with a 100% employer match on employee contributions up to 4% of eligible compensation.
• Access to Ask Bennie, a benefits concierge service that assists with benefits questions, provider searches, and claims support.

What This Job Offers

• Job Type: Full-time