Salesperson - BMW of El Cajon

Sunroad Auto•El Cajon, CA

About The Position

The Salesperson at BMW of El Cajon engages with customers to understand their needs, presents suitable vehicle options, and guides them through the buying process. The role provides customer service throughout the purchase, works toward sales targets, and supports a positive customer experience from initial contact through post-sale follow-up. It also involves maintaining vehicle and industry knowledge, processing sales documentation, coordinating with the finance department, and representing the dealership professionally. The position has no supervisory responsibilities.

Requirements

At least one year of verifiable driving experience.
At least one year of customer service, sales, or retail experience.
Valid state sales license.
Valid driver’s license and safe driving record.
Obtain a California driver’s license within 30 days following the hire date.
Ability to lift up to 15 pounds.
Ability to perform all essential job functions.

Nice To Haves

Previous experience in automotive sales or a similar customer-facing role.
Excellent communication and interpersonal skills, including the ability to engage and persuade customers.
Strong understanding of automotive products, sales processes, and financing options.
Proficiency with CRM systems, dealership software, and Microsoft Office Suite, including Excel, Word, and Outlook.
Ability to work in a fast-paced environment, handle multiple tasks, and manage time effectively.
A track record of meeting or exceeding sales targets and goals.

Responsibilities

Greet dealership visitors and provide a welcoming, professional atmosphere.
Assess customers’ needs and preferences.
Present and demonstrate vehicles, explaining relevant features, benefits, and pricing.
Offer test drives to prospects and follow dealership procedures for obtaining identification before test drives.
Guide customers through vehicle selection, financing options, and the sales closing process.
Prepare sales proposals, quotes, and trade-in evaluations.
Negotiate terms and finalize agreements in accordance with dealership policies and customer satisfaction.
Maintain knowledge of vehicle inventory, specifications, features, and benefits, as well as industry trends, new models, and competing products.
Provide customers with accurate information about vehicle features, pricing, and financing options.
Address customer inquiries, concerns, and complaints professionally and promptly.
Follow up after sales to confirm satisfaction and address additional needs or issues.
Build customer relationships to encourage repeat business and referrals.
Meet or exceed individual and team sales targets.
Track and report sales performance, leads, conversions, and customer feedback.
Participate in sales meetings and training sessions.
Process sales paperwork, including contracts, vehicle registrations, and financing applications.
Maintain accurate customer records in the dealership CRM system.
Coordinate with the finance department to support transaction processing and approvals.
Represent the dealership positively and professionally.
Participate in dealership events, promotions, and community activities.
Follow dealership policies, procedures, and ethical standards.
Maintain satisfactory attendance and perform other related duties as assigned.