Salesperson - BMW of El Cajon

Sunroad Automotive•El Cajon, CA

1d•$18 - $18

About The Position

The Salesperson engages with customers to understand their needs and preferences, presents vehicle options, and guides them through the buying process. The role provides customer service, meets sales targets, and supports a positive buying experience from start to finish. The Salesperson maintains knowledge of vehicle inventory and industry developments, completes sales paperwork, keeps customer records current, coordinates with the finance department, and represents the dealership professionally. The position has no supervisory responsibilities.

Requirements

At least one year of verifiable driving experience.
At least one year of customer service, sales, or retail experience.
Valid state sales license.
Valid driver’s license and safe driving record.
Must obtain a California driver’s license within 30 days following the date of hire.
Ability to lift up to 15 pounds.
Ability to perform all essential functions of the job.

Nice To Haves

Previous experience in automotive sales or a similar customer-facing role.
Excellent communication and interpersonal skills, with the ability to engage and persuade customers.
Strong understanding of automotive products, sales processes, and financing options.
Proficiency with CRM systems, dealership software, and Microsoft Office Suite, including Excel, Word, and Outlook.
Ability to work in a fast-paced environment, handle multiple tasks, and manage time effectively.
Proven track record of meeting or exceeding sales targets and goals.

Responsibilities

Greet and assist dealership customers in a welcoming and professional manner.
Assess customer needs and preferences.
Present and demonstrate vehicles, explaining features, benefits, and pricing.
Offer test drives to prospects and follow dealership procedures for verifying identification before test drives.
Guide customers through vehicle selection, financing options, and closing the sale.
Prepare and present sales proposals, quotes, and trade-in evaluations.
Negotiate terms and finalize agreements in accordance with dealership policies and customer satisfaction.
Maintain knowledge of vehicle inventory, specifications, features, and benefits.
Stay informed about industry trends, new model releases, and competitors’ products.
Provide accurate information and advice about vehicle features, pricing, and financing.
Respond to and resolve customer questions, concerns, and complaints professionally and promptly.
Follow up with customers after sales to check satisfaction and address additional needs or issues.
Build customer relationships that encourage repeat business and referrals.
Meet or exceed individual and team sales goals and targets.
Track and report sales performance, leads, conversions, and customer feedback.
Participate in sales meetings and training sessions.
Process sales paperwork, including contracts, vehicle registrations, and financing applications.
Maintain accurate customer records in the dealership CRM system.
Coordinate with the finance department to support transaction processing and approvals.
Represent the dealership positively and professionally.
Participate in dealership events, promotions, and community activities.
Follow dealership policies, procedures, and ethical standards.
Maintain satisfactory attendance and perform other related duties as assigned.