Salesperson - Kearny Mesa Ford/Kia

Sunroad Automotive•San Diego, CA

About The Position

The Salesperson engages with dealership customers to understand their needs and preferences, present suitable vehicle options, and guide them through the buying process. The role provides customer service throughout the sales experience, works toward sales targets, and supports a positive customer experience from initial contact through post-sale follow-up. The position includes presenting and demonstrating vehicles, offering test drives, preparing sales proposals and trade-in evaluations, discussing financing options, negotiating within dealership policies, and completing sales paperwork. The Salesperson maintains knowledge of inventory and automotive products, records customer and sales information in the dealership’s CRM, coordinates with the finance department, and represents the dealership professionally. The role has no supervisory responsibilities. The work takes place in indoor and outdoor dealership settings and may involve varying weather conditions. The environment is climate controlled, with a moderate noise level. The role involves frequent standing, walking, sitting, hand use, reaching, talking, and hearing; occasional climbing, balancing, stooping, kneeling, crouching, squatting, crawling, and lifting up to 15 pounds; and prolonged periods at a desk using a computer and standing or walking throughout the retail space.

Requirements

At least one year of verifiable driving experience.
At least one year of customer service, sales, or retail experience.
Valid state sales license.
Valid driver’s license and safe driving record.
Must obtain a California driver’s license within 30 days following the date of hire.
Ability to lift up to 15 pounds.
Ability to perform all essential functions of the job.

Nice To Haves

Previous experience in automotive sales or a similar customer-facing role.
Excellent communication and interpersonal skills, including the ability to engage and persuade customers.
Strong understanding of automotive products, sales processes, and financing options.
Proficiency with CRM systems, dealership software, and Microsoft Office Suite, including Excel, Word, and Outlook.
Ability to work in a fast-paced environment, handle multiple tasks, and manage time effectively.
Track record of meeting or exceeding sales targets and goals.

Responsibilities

Greet and assist dealership visitors in a welcoming and professional manner.
Assess customer needs and preferences.
Present and demonstrate vehicles, explaining features, benefits, and pricing.
Offer test drives to prospects and follow dealership identification procedures before test drives.
Guide customers through vehicle selection, financing options, and closing the sale.
Prepare and present sales proposals, quotes, and trade-in evaluations.
Negotiate terms and finalize agreements in accordance with dealership policies and customer satisfaction.
Maintain knowledge of vehicle inventory, specifications, features, and benefits.
Stay informed about industry trends, new model releases, and competitive products.
Provide accurate information and advice about vehicle features, pricing, and financing.
Address customer inquiries, concerns, and complaints professionally and promptly.
Follow up after sales to check customer satisfaction and address additional needs or issues.
Build customer relationships to encourage repeat business and referrals.
Meet or exceed individual and team sales goals and targets.
Track and report sales performance, leads, conversions, and customer feedback.
Participate in sales meetings and training sessions.
Process sales paperwork, including contracts, vehicle registrations, and financing applications.
Maintain accurate, up-to-date customer records in the dealership CRM system.
Coordinate with the finance department to support transaction processing and approvals.
Represent the dealership positively and professionally.
Participate in dealership events, promotions, and community activities.
Follow dealership policies, procedures, and ethical standards.
Maintain satisfactory attendance and perform other related duties as assigned.