Salesperson - Kearny Mesa Ford/Kia

Sunroad Auto•San Diego, CA

About The Position

The Salesperson engages with dealership customers to understand their needs and preferences, presents vehicle options, and guides them through the buying process. The role is responsible for providing exceptional customer service, meeting sales targets, and ensuring a positive buying experience from start to finish. The Salesperson greets and assists customers, assesses their requirements, presents and demonstrates vehicles, and offers test drives after obtaining proper identification. They guide customers through vehicle selection, financing options, proposals, trade-in evaluations, negotiations, and closing. They maintain knowledge of inventory and industry developments, provide accurate product and pricing information, address customer concerns, and follow up after sales to support satisfaction, repeat business, and referrals. The role also involves meeting sales goals, tracking performance, participating in sales meetings and training, processing sales documentation, maintaining customer records in the dealership CRM, and coordinating with the finance department. The Salesperson represents the dealership professionally, participates in dealership and community events, follows dealership policies and ethical standards, maintains satisfactory attendance, and performs other related duties as assigned. There are no supervisory responsibilities. Work takes place in indoor and outdoor settings, may involve varying weather conditions, and is climate controlled with a moderate noise level. The position involves frequent standing, walking, sitting, hand use, reaching, talking, and hearing; occasional climbing or balancing, bending, kneeling, crouching, squatting, or crawling; and occasional lifting of up to 15 pounds. It also involves prolonged periods sitting at a desk and using a computer, as well as standing and walking throughout the retail space. Any offer is conditional on successful completion of a pre-employment drug screen and background check. The employer states that it provides reasonable accommodations to qualified individuals with disabilities and is an Equal Opportunity Employer with a drug-free workplace.

Requirements

At least one year of verifiable driving experience.
At least one year of customer service, sales, or retail experience.
Valid state sales license.
Valid driver’s license and safe driving record.
Obtain a California driver's license within 30 days following the date of hire.
Ability to lift up to 15 pounds.
Ability to perform all essential functions of the job description.

Nice To Haves

Previous experience in automotive sales or a similar customer-facing role.
Excellent communication and interpersonal skills, including the ability to engage and persuade customers.
Strong understanding of automotive products, sales processes, and financing options.
Proficiency with CRM systems, dealership software, and Microsoft Office Suite (Excel, Word, Outlook).
Ability to work in a fast-paced environment, handle multiple tasks, and manage time effectively.
Proven track record of meeting or exceeding sales targets and goals.

Responsibilities

Greet and assist dealership customers in a welcoming and professional manner.
Assess customer needs and preferences.
Present and demonstrate vehicles, including their features, benefits, and pricing, and offer test drives after obtaining proper identification.
Guide customers through vehicle selection, financing options, and the sales process through closing.
Prepare sales proposals, quotes, and trade-in evaluations; negotiate terms and finalize agreements in accordance with dealership policies.
Maintain knowledge of vehicle inventory, industry trends, new models, and competing products.
Provide accurate information and advice about vehicle features, pricing, and financing options.
Address and resolve customer inquiries, concerns, and complaints professionally and promptly.
Follow up after sales to ensure customer satisfaction and address additional needs or issues.
Build customer relationships to encourage repeat business and referrals.
Meet or exceed individual and team sales goals and targets.
Track and report sales performance, including leads, conversions, and customer feedback.
Participate in sales meetings and training sessions.
Process sales paperwork, including contracts, vehicle registrations, and financing applications.
Maintain accurate, up-to-date customer records in the dealership CRM system.
Coordinate with the finance department to process transactions and approvals.
Represent the dealership professionally and participate in dealership events, promotions, and community activities.
Follow dealership policies, procedures, and ethical standards; maintain satisfactory attendance; perform other related duties as assigned.