Salesforce Marketing Cloud with Data Cloud

Rootshell Enterprise Technologies•Dallas, TX
•Hybrid

About The Position

Rootshell Enterprise Technologies Inc. is seeking a Salesforce Marketing Cloud with Data Cloud professional for a client in Dallas, Texas. The role is hybrid and focuses on managing and optimizing Salesforce Pardot marketing automation campaigns, including email marketing, lead nurturing, and engagement programs. The position also involves building lead-generation and qualification processes integrated with Salesforce CRM and using campaign performance data to improve conversion rates and marketing ROI.

Responsibilities

  • Manage and optimize Salesforce Pardot marketing automation campaigns, including email marketing, lead nurturing, and engagement programs.
  • Design and implement lead-generation, lead-scoring, and lead-qualification processes integrated with Salesforce CRM.
  • Build and maintain landing pages, forms, email templates, and automation workflows to support marketing initiatives.
  • Analyze campaign performance using Pardot and Salesforce reports and provide insights to improve conversion rates and marketing ROI.
  • Collaborate with marketing, sales, and CRM teams to support integration, data accuracy, and effective lead-management processes.
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