Salesforce Developer / Data Cloud

Rootshell Enterprise Technologies•Dallas, TX
•Hybrid

About The Position

Rootshell Enterprise Technologies Inc. is seeking a Salesforce Developer / Data Cloud for a client. The position is based in Dallas, Texas, with a hybrid work arrangement. The role gathers and analyzes stakeholder requirements and works with Salesforce Marketing Cloud tools and Data Cloud to develop customer journeys, automated marketing campaigns, audience segmentation, and personalization. It also integrates Marketing Cloud with Salesforce CRM and external systems, manages subscriber data and preferences, monitors campaign performance, troubleshoots platform issues, and supports compliance with privacy regulations and email marketing best practices. The role collaborates with developers, architects, business analysts, and marketing teams.

Requirements

  • Data Cloud experience.

Responsibilities

  • Gather and analyze business requirements from stakeholders.
  • Configure and manage Email Studio, Journey Builder, Automation Studio, Contact Builder, Mobile Studio, Advertising Studio, and Data Extensions.
  • Develop customer journeys and automated marketing campaigns.
  • Integrate Marketing Cloud with Salesforce CRM and external systems via APIs.
  • Create audience segmentation strategies and personalization frameworks.
  • Manage subscriber data, consent, and preference centers.
  • Monitor campaign performance and provide optimization recommendations.
  • Troubleshoot platform issues and provide ongoing support.
  • Ensure compliance with data privacy regulations and email marketing best practices.
  • Collaborate with developers, architects, business analysts, and marketing teams.
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