Salesforce Marketing Cloud Business Analyst / Admin
About The Position
The client is hiring a Business Analyst to turn business needs into a clear, estimated, and sequenced plan for Marketing Cloud work. The role works with business documentation, business users, and the Marketing Cloud Developer to write user stories, build the implementation plan and timeline, and produce estimates. Strong communication is essential, as the role bridges marketing, clinical, and operations stakeholders with the technical team. This is a six-month, 40-hour-per-week contract, with the possibility of extension. It is 100% remote, but the candidate must be located within the United States. The client is in the Central time zone, and the start date is immediate. Work visas are accepted, but sponsorship is not offered; U.S. citizens are preferred.
Requirements
- At least 5 years of experience as a Business Analyst on technology or marketing-technology projects.
- Experience scoping Salesforce Marketing Cloud for a fresh implementation.
- Understanding of Salesforce Core's data model, Contact IDs, Subscriber Key, and MC Connector.
- Salesforce Marketing Cloud administration skills, including setting up Business Units, SAP, and Data Extensions.
- Excellent written and verbal communication skills, including facilitating workshops and explaining technical topics to non-technical audiences.
- Ability to write user stories, acceptance criteria, and requirements, and to manage a backlog.
- Experience building implementation plans, timelines, and estimates with developers.
- Ability to analyze business documentation and process flows and identify gaps and conflicts.
- Strong organization, attention to detail, and comfort managing multiple stakeholders.
Nice To Haves
- Healthcare experience, including patient acquisition, access, scheduling, referral, or provider-marketing workflows, and familiarity with HIPAA.
- Familiarity with Salesforce Marketing Cloud, CRM, or marketing automation concepts, including journeys, segmentation, and data extensions.
- Experience with data and reporting requirements, such as funnel and conversion metrics.
- Experience with tools such as Jira, Azure DevOps, Confluence, Lucidchart, or Visio.
- Certifications such as CBAP, PMI-PBA, Salesforce Business Analyst, or Agile/Scrum.
Responsibilities
- Review business documentation, process maps, reports, and data definitions to understand how prospects become patients.
- Lead stakeholder interviews and workshops to capture goals, pain points, and requirements across the patient lifecycle.
- Write user stories with acceptance criteria and maintain a prioritized backlog.
- Work with the Marketing Cloud Developer to translate requirements into technical scope, confirm feasibility, and gather effort estimates.
- Build and maintain an implementation plan and timeline, including phases, dependencies, risks, and resource needs.
- Document current-state and future-state processes and data flows, including differences in naming conventions and business processes across source systems.
- Define reporting and conversion metrics with stakeholders and help validate that delivered work meets them.
- Facilitate backlog refinement, status updates, user acceptance testing, and change management.
- Communicate progress, risks, and decisions to leadership.
- Support the license and roadmap review by capturing the business problems that candidate features would solve.
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What This Job Offers
Education Level
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