GRAY MEDIA SALES TRAINING PROGRAM FALL '26 - WSFA
About The Position
The Sales Training Program at Gray Media, specifically at WSFA 12 News in Montgomery, Alabama, is a 10-week paid internship designed to provide interns with hands-on, real-world experience in media sales. Interns will learn to build new business hunting and entry strategy techniques, develop marketing solutions using video and digital advertising, and gain practical skills applicable to any career. This program emphasizes active participation, with interns learning to prospect, make cold calls with coaching, build client presentations, support sales strategies, and work alongside experienced media professionals. The learning objectives include confidently starting client conversations, selling multi-platform advertising solutions, building winning pitches, and managing a sales pipeline. The program is ideal for curious, competitive individuals interested in sales, marketing, or media who seek practical experience.
Requirements
- Be currently enrolled in a college/university, preferably in your senior year.
- Strong work ethic and organizational skills.
- College student, seniors preferred, earning a degree in Journalism/Communications, Sales, or related fields, with a desire to get hands-on experience in the local media industry.
- Interested in the program.
Nice To Haves
- Many of our interns turn into full-time hires.
Responsibilities
- Build and develop new business hunting and entry strategy techniques.
- Get out into the community with teammates and managers to meet with business owners and marketing executives.
- Learn how to build a cohesive marketing solution using the strength of video and the data supporting digital advertising.
- Learn how to prospect and identify new business opportunities.
- Practice real cold calls (with coaching, not guesswork).
- Build client presentations and proposals.
- Support digital and broadcast sales strategies.
- Work alongside experienced Media Executives and Sales Leaders.
- Participate in weekly training designed to accelerate your growth.
- Learn how to confidently start conversations with clients.
- Learn how to sell multi-platform advertising solutions (TV + Digital).
- Learn how to build and present a winning pitch.
- Learn how to manage a pipeline and grow revenue.
Benefits
- Paid internship
- Flexible hours (part-time, designed for students)
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What This Job Offers
Job Type
Part-time
Career Level
Intern
