Sales Trainee - Liquor - La Crosse Area

Frank Liquors Of La Crosse Inc. • Onalaska, WI

5d • Onsite

About The Position

Frank Liquors of La Crosse is hiring a Sales Trainee to support its On Premise and Off Premise sales teams. The role drives marketing initiatives, executes merchandising and space planning, supports sales efforts, and handles other work that contributes to business growth. The team markets, sells, distributes, merchandises, and services beverage products for customers.

The Sales Trainee provides hands-on account support, assists sales representatives with account merchandising and sales-related tasks, and covers multiple sales routes when needed. The position includes conducting retail calls, maintaining product inventory and presentation, introducing new brands and packaging, and entering wine and spirit orders when providing coverage. The role requires flexibility to work early mornings, evenings, weekends, and holidays as needed.

Requirements

• High school diploma or equivalent (G.E.D.) required.
• Valid driver’s license, reliable transportation, and current proof of insurance.
• Ability to obtain and maintain all required liquor sales permits.
• Intermediate proficiency in Microsoft Office applications and general computer literacy.
• Ability to work independently with minimal supervision.
• Strong verbal and written communication skills, including effective persuasion techniques.
• Excellent interpersonal skills; friendly, personable, and approachable.
• Ability to collaborate and communicate effectively across organizational levels, including sales, customer service, and delivery teams.
• Goal-oriented, focused, and assertive, with a strong drive to achieve results.
• Ability to manage multiple projects and adapt quickly to shifting priorities.
• Flexibility to work evenings, weekends, and holidays as required.
• Ability to work early mornings as required.

Nice To Haves

• Prior customer service experience.
• Familiarity with iPads and iOS operating systems.
• Bachelor’s degree in a related field.
• At least two years of sales experience in a related industry, such as distribution, hospitality, supplier, or beverage.

Responsibilities

• Provide hands-on in-store support for off-premise and on-premise accounts.
• Provide daily market assistance to the sales team by merchandising accounts to company standards.
• Stock, merchandise, and rotate products to maintain inventory and presentation.
• Communicate regularly with account staff, management, delivery teams, and sales representatives, and promptly report issues within the designated timeframe.
• Manage rebates and coupons in assigned accounts as needed to support sales representatives.
• Ensure premium product placement and strong brand presence across accounts.
• Build displays, organize shelving, install signage, and safely use ladders for merchandising.
• Adapt to support different internal teams and customer personalities.
• Learn and cover multiple sales routes when representatives are unavailable.
• Conduct retail calls using a structured selling approach; manage inventory levels, position point-of-sale materials, and ensure product rotation.
• Introduce and promote new brands and packaging to customers to contribute to sales growth.
• Maintain distribution from the sales team and confirm account needs have been addressed before finalizing orders.
• Enter wine and spirit orders when providing coverage.
• Perform additional duties as assigned.

Benefits

• Paid time off.
• Health insurance.
• Dental insurance.
• 401(k) savings plan.
• Company-paid life insurance.
• Company-paid short-term disability insurance.
• Company-paid long-term disability insurance.
• Flexible spending benefits.
• Professional, safe, and friendly work environment.
• Comprehensive benefits package and competitive pay structure.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: High school or GED