Sales Team Leader

Southern Glazer’s Wine and Spirits, LLC•Loveland, CO

6d•$54,000 - $69,000

About The Position

The Sales Team Leader has a dual role in frontline execution and leadership, overseeing Account Managers to ensure alignment with company standards for sales performance, distribution expansion, and product freshness. The role coaches and develops the team, executes territory goals, maintains retail relationships, and drives strong execution across accounts. The Team Leader works primarily in the field with Account Managers and retail partners. They partner with District and Sales Leadership to plan business and promotional execution, analyze performance, and coordinate with delivery and merchandising teams. The position offers an hourly pay rate of $54,000–$69,000 plus an auto allowance or reimbursement; the stated range is an average, and the final offer depends on the candidate’s education, skills, and experience.

Requirements

High school diploma or GED required.
At least 2 years of experience in beverage sales, field execution, or merchandising required.
Strong understanding of retail execution standards, product rotation, and beverage market dynamics.
Effective communication, interpersonal, and coaching skills.
Strong organizational skills and ability to manage multiple priorities and adapt to changing business needs.
Must be at least 21 years old and have a valid driver’s license and insurable driving record.
Natural leadership ability and a passion for developing others and holding a team to high standards.
Execution-focused, with strong attention to detail in stores and in data analysis.
Results-driven, energetic, and committed to growing people and the product portfolio.
Comfortable spending most of the time in the field with Account Managers and retail partners.

Nice To Haves

Bachelor’s degree preferred.
Prior experience leading or mentoring a team strongly preferred.

Responsibilities

Lead, coach, and motivate Account Managers to meet distribution, display, and sales goals.
Provide field training and ongoing performance feedback, reinforcing company expectations, execution standards, and sales techniques.
Monitor individual performance using KPIs and adjust workloads, territories, or strategies to improve productivity and execution.
Maintain accountability for team execution and route effectiveness.
Build a team culture grounded in accountability, collaboration, and continuous improvement.
Support market-share growth through targeted selling, expanded distribution, and retail execution.
Ensure promotional calendars, new product launches, and in-market programming are executed properly.
Drive optimal shelf presence, cooler placement, and displays across key accounts.
Partner with District and Sales Leadership to develop quarterly business plans and promotional execution strategies.
Enforce product-rotation standards and regularly review store-level inventory activity.
Ensure team members audit stock, remove aging inventory, and prevent out-of-stocks and overstocks.
Identify stagnant SKUs and implement clearance or repositioning strategies with support from the broader sales team.
Help team members strengthen retail-partner relationships and resolve challenges in key accounts.
Conduct ride-alongs and market visits to assess retail execution and provide in-field coaching.
Engage directly with accounts to reinforce company presence and advance key initiatives.
Analyze sales data, territory performance, and execution gaps; identify opportunities and develop corrective action plans.
Collaborate with delivery, merchandising, and sales leadership to support seamless field execution.
Attend leadership meetings to align on goals, share insights, and contribute to improvements in sales processes.