Sales Team Leader

BERGSTROM AUTO•Madison, WI

3d•$120,000•Onsite

About The Position

Bergstrom Automotive is hiring a Sales Team Leader at Bergstrom Cadillac of Madison in Madison, Wisconsin. The role leads dealership sales operations and the sales team, combining hands-on support, leadership, and accountability to deliver an exceptional guest experience and uphold the dealership’s standards. The Sales Team Leader participates in interviews, extends job offers, manages onboarding, and trains and develops Sales Advisors in the Negotiation Free Sales method and Single Point of Contact process. The role supports Sales Advisors with trade appraisals, test drives, vehicle photos, and accurate condition and specification entry, as well as financing applications and financial paperwork. The leader reviews sales deals before finalization and engages guests to ensure satisfaction. In collaboration with the General Manager, the Sales Team Leader establishes and works toward monthly and annual objectives covering unit sales, gross profits, expenses, and operating profits. The role also oversees the appearance and security of the lot and dealership. The schedule is Monday through Saturday, with Sunday and one weekday off; listed shifts range from 8:00 a.m. to 7:00 p.m. Monday through Thursday, 8:00 a.m. to 6:00 p.m. Friday, and 8:00 a.m. to 5:00 p.m. Saturday. Weekly hours average 45 or more. Compensation includes a base salary based on experience, monthly bonuses based on dealership performance, earning potential of $120,000 or more annually, and a $500 monthly demo allowance.

Requirements

Valid driver’s license with a clean driving record.
3–5 years of supervisory experience, preferably in automotive sales or retail management.
Proven ability to provide outstanding guest service and resolve concerns professionally.
Upbeat personality with strong communication and active listening skills.
Willingness to help in various dealership operations and build rapport with guests and team members.

Responsibilities

Participate in interviews, extend job offers, and manage onboarding.
Train and develop Sales Advisors in the Negotiation Free Sales method and Single Point of Contact process.
Assist Sales Advisors with trade appraisals, including test drives, vehicle photos, and accurate condition and specification entry.
Guide Sales Advisors in processing financing applications and preparing financial paperwork for guest acceptance.
Ensure guests receive a seamless and outstanding sales experience.
Review sales deals before finalization and engage guests to ensure satisfaction.
Collaborate with the General Manager to establish and achieve monthly and annual objectives for unit sales, gross profits, expenses, and operating profits.
Take responsibility for the appearance and security of the lot and dealership.

Benefits

Medical, dental, and vision insurance.
Short- and long-term disability insurance and life insurance for full-time team members.
Two weeks of PTO starting on the first day for full-time team members.
Discounts on vehicles, service, and parts.
401(k) plan with company match for full-time team members.
Paid holidays for full-time team members.
Wellness program.
Free team member clinic access.
Free health coach.
Employee Assistance Program.
Employee Referral Program.
Ongoing training and opportunities for growth and advancement.
$500 monthly demo allowance.
Monthly bonus based on dealership performance.