Sales Representative

Viking Coca-Cola•River Falls, WI

12d•$49,000 - $69,000•Onsite

About The Position

Viking Coca-Cola is a privately held, family-run company owned by the Faber Family. The Sales Representative manages an assigned territory serving customers in River Falls, Ellsworth, Pepin, and Lake City. The role focuses on building customer relationships, managing inventory and orders, merchandising products, supporting deliveries and displays, implementing promotions, and achieving volume and gross profit goals. The position is onsite in a high-energy, customer-focused environment.

Requirements

Excellent oral communication skills, including negotiation, problem-solving, active listening, and presentation skills.
Written communication skills for completing paperwork and preparing persuasive proposals.
Strong organizational and time-management skills.
Basic trade math skills.
A customer-centric mindset.

Responsibilities

Manage an assigned territory and make regular scheduled sales calls to develop relationships and follow up on leads.
Manage customer inventory and enter orders using handheld devices.
Merchandise products according to company standards.
Assist with deliveries and build displays to maximize product visibility.
Implement product promotions and provide targeted Point of Sale materials.
Achieve volume and gross profit goals.
Verify correct pricing for each outlet.
Maintain customer satisfaction through thoughtful interactions and follow-through.
Collaborate with delivery representatives and merchandisers to meet customer needs.
Collect accounts receivable.
Conduct driver checkouts.
Troubleshoot issues and follow company safety rules.