Sales Representatives Beverage

Ben E. Keith Company•The Colony, TX

About The Position

The Sales Representative establishes relationships with existing and potential retail customers to increase sales volume in an assigned territory. The primary duty is selling the full line of Ben E. Keith Beverage products to retail accounts, while tracking product distribution and managing account inventory. The role focuses on increasing sales volume, building brands, and growing market share. The representative makes regular customer calls, collaborates with retailers to identify needs and develop solutions, sells new brands, and promotes products through merchandising, consumer education, and promotions. The role includes maintaining product displays and visibility, organizing and replenishing stock, monitoring inventory and freshness, and ensuring products are appropriately priced. The representative uses company sales tools, communicates market opportunities and challenges to sales leadership, attends scheduled meetings, completes surveys, and assists with special events. The position also requires safe operation and upkeep of company equipment and a business-ready vehicle.

Requirements

Ability to work in a fast-paced environment and coordinate multiple activities while following through on commitments.
Good oral and written communication skills and ability to participate effectively in a team environment.
Highly motivated, results-oriented, attentive to detail, and organized, with the ability to manage multiple priorities.
Ability to perform basic mathematical calculations and understand trade math.
Ability to read and write English.
Proficiency in Microsoft Office, including Word, Excel, PowerPoint, Outlook, and Teams.
Ability to learn and use relevant internal computer applications.
Excellent performance in previous Ben E. Keith career-path positions.
Must be at least 18 years old.
Valid Texas driver’s license with a clean driving record; reliable transportation and compliance with applicable auto insurance requirements.
Ability to learn to monitor inventory and create orders that maintain adequate inventory and increase sales.
Physical endurance to stand for long periods, travel between locations, and carry heavy products.
Ability to move products weighing up to 165 lbs., and to stoop, kneel, crouch, talk, and hear.
Strong understanding of the beverage industry and retail environment.
Ability to perform essential job functions safely and successfully in accordance with applicable ADA, FMLA, and other federal, state, and local standards, including productivity standards.
Ability to maintain regular, punctual attendance.
Ability to lift and carry up to 20 lbs.

Nice To Haves

Basic computer skills, including use of an iPad.
Bachelor’s degree or equivalent.

Responsibilities

Build and maintain business relationships and communication with retail customers.
Work with customers to identify their needs and develop solutions.
Use account relationships to sell new brands and the full line of Ben E. Keith Beverage products.
Make regular calls on assigned retail accounts to sell products, gain distribution, merchandise, and stock products; follow up with Class B Wholesalers on sell-through of Spirits to On-Premise retailers.
Promote Ben E. Keith brands through retail promotions, consumer education, and merchandising.
Execute company goals for sales, distribution, shelf space, display coverage, and merchandising.
Build product displays and place signage and other merchandising materials to maximize brand visibility and maintain the “Look of the Leader.”
Monitor marketing activity relevant to sales channels, including ad features, out-of-stocks, retailer policies, and customer concerns.
Identify merchandising opportunities and make recommendations to customers.
Replace merchandising materials in line with marketing programs and the POCM Calendar.
Maintain visibility and appropriate pricing of products in beer and spirits shelves, beer caves, displays, singles bins, and other account locations.
Use available sales tools and content, including M360, iDig Reports, Big Tin Can, Go Spot Check, Karma, LOLA, Brand Builder, MS Teams sales content, and the Barker file.
Organize and replenish back stock, coolers, shelves, walk-ins, and displays; keep designated back-stock areas organized and free of trash.
Monitor and rotate stock to maintain product freshness and proper inventory levels in all market partitions.
Stay informed about Ben E. Keith product offerings and their value; present VIP online sales portal information, including BEES for ABI locations, when appropriate.
Attend scheduled meetings with the Area Sales Manager/Team Leader and other required meetings.
Communicate sales and merchandising opportunities or challenges, including placements, out-of-stocks, out-of-code products, and competitive activity, to the Area Sales Manager/Team Leader.
Operate company equipment safely, keep it in safe working condition, and report incidents or unsafe conditions to a supervisor.
Maintain a clean, business-ready vehicle.
Complete surveys comparing Ben E. Keith retail displays with competitors.
Assist with special events in the assigned territory.
Maintain a friendly, professional image and perform other duties as assigned.