Sales Representatives Beverage

Ben E. Keith•The Colony, TX

About The Position

The Sales Representative establishes and builds relationships with retail customers and prospective customers to increase sales of Ben E. Keith Beverage products in an assigned territory. The role sells the full product line to retail accounts, develops new accounts, grows sales in existing accounts, tracks product distribution, and manages account inventory. It focuses on increasing volume, building brands, and growing market share. The representative works collaboratively with customers to understand their needs and develop solutions, sells new brands, and makes regular calls to assigned accounts to sell products, gain distribution, merchandise, and stock products. The role promotes Ben E. Keith brands through promotions, consumer education, merchandising, displays, signage, and other marketing activity. It maintains product visibility, appropriate pricing, freshness, stock rotation, and organized back-stock areas, while monitoring inventory and communicating market opportunities and challenges to the Area Sales Manager or Team Leader. The position also involves attending scheduled and other required meetings, completing surveys, assisting with special events, safely operating and maintaining company equipment, and keeping a vehicle clean and ready for business. Reliable transportation and compliance with applicable auto insurance requirements are required. Other duties may be assigned.

Requirements

Must be at least 18 years old to apply.
Must have a valid Texas driver's license and a clean driving record.
Reliable transportation and compliance with appropriate auto insurance requirements.
Ability to work in a fast-paced environment, coordinate multiple activities, and follow through on commitments.
Good oral and written communication skills and ability to participate in a team environment.
Highly motivated and results-oriented, with strong attention to detail and organizational skills.
Ability to manage multiple priorities.
Ability to perform basic mathematical calculations and understand trade math.
Must be able to read and write English.
Proficiency in Microsoft Office, including Word, Excel, PowerPoint, Outlook, and Teams.
Ability to learn and use relevant internal computer applications.
Ability to learn to monitor inventory and create orders that maintain adequate inventory and increase sales.
Physical endurance to spend long periods on one's feet and travel between locations; ability to carry heavy products.
Ability to move products weighing up to 165 pounds and to stoop, kneel, crouch, talk, and hear.
Ability to perform essential job functions safely and successfully in accordance with applicable ADA, FMLA, and other federal, state, and local standards, including productivity standards.
Ability to maintain regular, punctual attendance.
Must be able to lift and carry up to 20 pounds.

Nice To Haves

Basic computer skills, including use of an iPad.
Strong understanding of the beverage industry landscape.
Strong understanding of the retail environment.
Bachelor's degree or equivalent (preferred but not required).
Excellent performance in previous Ben E. Keith career-path positions.

Responsibilities

Build and maintain business relationships and effective communication with retail customers.
Work with customers to identify needs and design solutions that fulfill them.
Use account relationships to sell new brands and the full line of Ben E. Keith products.
Make regular calls to assigned retail accounts to sell products, gain distribution, merchandise, and stock products.
Follow up with Class B Wholesalers to support sell-through of spirits to on-premise retailers.
Promote Ben E. Keith brands through promotions, consumer education, and merchandising.
Execute sales goals related to sales, distribution, shelf space, display coverage, and merchandising.
Build product displays and place signage and other merchandising materials to maximize brand visibility and maintain the Look of the Leader.
Monitor sales-channel marketing activity, including ad features, out-of-stocks, retailer policies, and customer concerns.
Identify merchandising opportunities and recommend them to customers.
Replace merchandising materials to align with marketing programs and the POCM Calendar.
Maintain visibility and appropriate pricing of Ben E. Keith products across account locations, including shelves, beer caves, displays, and singles bins.
Use available sales tools and materials, including M360, iDig Reports, Big Tin Can, Go Spot Check, Karma, LOLA, Brand Builder, MS Teams sales content, and the Barker file.
Organize and refill back stock, coolers, shelves, walk-ins, and displays; keep designated back-stock areas organized and free of trash.
Monitor and rotate stock to maintain product freshness and appropriate inventory levels across market partitions.
Remain knowledgeable about Ben E. Keith product offerings and their value; when appropriate, present the VIP online sales portal information to retailers, including BEES at ABI locations.
Attend scheduled meetings with the Area Sales Manager or Team Leader and other required meetings.
Communicate sales and merchandising opportunities or challenges, including product placements, out-of-stocks, out-of-code product, and competitive activity, to the Area Sales Manager or Team Leader.
Operate company equipment safely, maintain it in safe working condition, and report incidents or unsafe conditions to a supervisor.
Keep the vehicle clean and business ready; maintain reliable transportation and meet applicable auto insurance requirements.
Complete required surveys comparing Ben E. Keith retail displays with competitors.
Assist with special events in the assigned territory.
Project a friendly, professional image and perform other duties as assigned.