Sales Representative

Gulf Distributing Services Company•Montgomery, AL

13d

About The Position

The Sales Representative is responsible for improving sales of company products in each assigned account. The role involves selling and merchandising beer and non-alcoholic products, maintaining product availability and presentation, developing retailer relationships, identifying competitive activity, and coordinating with delivery personnel. The salesperson is expected to follow company policies, safe work practices, and applicable liquor-control regulations, and to maintain the assigned vehicle and equipment.

Requirements

Ability to place product on a hand truck or dolly; cases weigh approximately 20 to 50 pounds.
Ability to push and pull a hand truck to a machine or shelves and load products; account volumes may range from one case to more than 1,000 cases at a time.
Ability to climb in and out of a vehicle and use proper lifting techniques.
Conduct work in compliance with company policies, safe work practices, and applicable liquor-control regulations.

Responsibilities

Conduct complete sales calls at all assigned accounts on the proper day and in the established sequence.
Sell and merchandise beer and non-alcoholic products according to company standards.
Work with retailers to equalize order quantities between scheduled deliveries.
Use paper and permanent point-of-sale materials appropriately and in the proper quantities.
Use sales-history data as a selling tool and review products on every sales call to prevent out-of-stocks and call-ins.
Request an additional placement, advertisement, display, sign, static, or price reduction on each sales call.
Keep the marketing plan and tracking charts updated daily and participate in incentive programs.
When necessary, return to accounts to assist with or complete merchandising of delivered product.
Prepare point-of-sale materials for delivery drivers and merchandisers to service accounts on the next business day.
Maintain positive working relationships and clear communications with account owners, managers, and employees, as well as company personnel.
Be aware of competitive activity and opportunities, check and note competitor pricing, and promptly report competitive activity and price information to the manager.
Pursue new placements and lower PTCs on special promotions or new everyday lower prices; request competitors’ shelf space for new or expanded placements.
Work with accounts to improve shelf position in coolers and on warm shelves, and to place floor displays.
Advise and train retailers and their employees on selling, merchandising, and pricing the products supplied.
Share useful information with employees at weekly sales meetings.
Have orders available for downloading at assigned times and communicate delivery-driver tasks regarding displays, placements, point-of-sale materials, and other duties.
Ensure proper stock rotation, arrange for close-dated product to be returned for redelivery when appropriate, monitor code dates, and exchange out-of-date or damaged product or re-pack it as needed.
Keep the vehicle clean and orderly, ensure regular servicing and necessary repairs, and properly operate, protect, and return issued equipment.
Maintain a professional appearance and comply with company policies and procedures.
Report traffic violations that may affect insurability, and report accidents and injuries immediately to the manager.
Conduct activities in accordance with local, state, and federal liquor-control regulations and safe work practices, policies, and procedures.
Execute monthly sales features secured by the chain department, including selling required case deals, building authorized displays, and maintaining monthly promotional pricing on displays and shelf strips.
Perform other duties as assigned.