Sales Representative

Lithia & Driveway•Chesapeake, VA

1d•$48,200 - $120,000•Onsite

About The Position

The Sales Representative welcomes customers, presents vehicles, provides demonstration rides, develops new business, and builds lasting customer relationships. The role uses the dealership CRM and Salesperson Daily Work Plan to capture prospective customer information, follow up with current and prospective customers, schedule appointments, and support customers during the vehicle write-up and delivery processes. The Sales Representative maintains knowledge of products, pricing, and manufacturer promotions; participates in sales meetings and training; and helps maintain the appearance of the vehicle lot and showroom. The role also includes mentoring an assigned salesperson for 60 days. This involves daily coaching on the store’s sales process, role-play, product demonstrations, and product quizzes; helping with customer outreach and appointment setting; communicating with the program coordinator and submitting monthly meeting and activity information; attending mentor training as needed; and supporting the trainee in meeting performance expectations. This is a performance-driven position with estimated annual earnings of $48,200 to $120,000. Compensation may include short- and/or long-term incentives, including commissions based on individual payable gross, bonuses based on individual units sold, and manufacturer approvability. Actual pay may vary based on skills, experience, job-related knowledge, and location. The role requires open availability for a flexible schedule that may include evenings, weekends, and holidays. A high school graduate or equivalent and age 18 or older are required. Applicants must have a valid state driver's license and acceptable driving record. The employer is a drug-free workplace and provides reasonable accommodations to enable individuals to perform essential functions.

Requirements

High school graduate or equivalent.
At least 18 years of age.
Ability to type efficiently and enter accurate information into a tracking system.
Ability to perform basic mathematical calculations.
Basic computer skills.
Valid driver's license in the state of residence and an acceptable driving record.
Open availability to support dealership operations and customer demand, including evenings, weekends, and holidays.

Responsibilities

Greet customers promptly, professionally, and in a friendly manner.
Provide professional product presentations and accompany customers on vehicle demonstration rides.
Continuously develop and prospect new business.
Collect contact and interest information from prospective customers and accurately enter it into the CRM.
Use the Salesperson Daily Work Plan to follow up with prospective customers and maintain relationships with current customers.
Schedule customer appointments daily.
Assist customers during the write-up process and help ensure it is non-confrontational.
Maintain knowledge of product information, current sales pricing, and manufacturer promotions.
Attend and actively participate in daily sales and training meetings.
Practice customer service and interaction, product presentation, product knowledge, and phone communication skills daily.
Maintain the appearance and cleanliness of the vehicle lot and showroom.
Present and deliver sold vehicles according to the delivery process and introduce customers to the Service department through the Sales 2 Service process.
Obtain any licensing required by state law, in accordance with the state’s written policy.
Train an assigned salesperson for 60 days through daily instruction on the store’s sales process, role-play, product demonstrations, and product quizzes.
Assist sales representatives with daily customer contact using the CRM work plan, including setting sales appointments and following up with sold and unsold customers.
Communicate regularly with the program coordinator and submit monthly meeting and activity information.
Attend mentor trainings as necessary and help the trainee meet performance expectations in their job description.