Sales Representative (Tel Sell)

L&F Distributors•El Paso, TX

About The Position

The Sales Representative achieves sales goals and distribution targets by servicing and developing assigned accounts. The role sells company products in accordance with company guidelines and applicable TABC and FDA requirements, coordinates with drivers, assistant drivers, and merchandisers to support customer satisfaction, and schedules routes so customers are visited regularly. The representative identifies customer needs, develops trusted customer relationships, increases product knowledge, and recommends solutions that help customers sell more product. The position also includes merchandising accounts with displays and point-of-sale materials, maintaining adequate inventory and reducing out-of-stocks, accurately entering orders using handheld sales enablement software, monitoring product freshness and rotation, auditing point-of-sale materials, completing assigned training, and submitting required reports accurately and on time. The role requires travel between customer locations, including retail and food service environments.

Requirements

At least one year of sales experience.
Solid knowledge and understanding of all brands and packages for sale.
Valid state driver’s license with an acceptable driving record; must be maintained.
Reliable personal vehicle for business travel.
Ability to pass a criminal background check and drug screen.
Authorization to work in the USA for any employer.
Excellent organization and time-management skills.
Ability to walk, bend, reach, stand, and squat.
Ability to occasionally lift up to 50 pounds for product demonstrations or event setups.
Ability to travel, including extended periods of driving, and navigate retail and food service locations.

Nice To Haves

Certified Beverage Professional (CBP) certification.
Certified Sales Professional (CSP) certification.
Food or beverage safety certifications, such as ServSafe.

Responsibilities

Sell all products in accordance with company guidelines and TABC and FDA requirements.
Coordinate with drivers, assistant drivers, and merchandisers to ensure customer satisfaction after sales.
Schedule routes to ensure customers are visited regularly.
Identify customer needs and implement solutions that help customers sell more product.
Develop and maintain effective relationships with assigned customers through open communication and trust.
Continuously increase product knowledge to serve as an expert resource for customers.
Use the “salesperson you leave behind” concept to sell more product in each account.
Merchandise accounts using displays and point-of-sale items.
Maintain adequate inventory and reduce or eliminate out-of-stocks at customer accounts.
Enter order information accurately and promptly into handheld sales enablement software.
Monitor product freshness and ensure product is rotated or removed to meet company standards.
Audit point-of-sale materials to ensure brand representation meets company standards.
Complete assigned training, seminars, and classes.
Complete and submit sales, incentive, and other required reports accurately and on time.
Perform other duties as assigned.