Sales Representative (Tel Sell)

L&F DISTRIBUTORS LLC•El Paso, TX

13h

About The Position

The Sales Representative achieves sales goals and distribution targets by servicing and developing assigned accounts. The role sells company products in accordance with company guidelines and TABC and FDA requirements, supports coordination with drivers, assistant drivers, and merchandisers, and schedules routes so customers are visited regularly. The representative identifies customer needs, provides effective solutions to help customers sell more product, and develops trusted relationships through open communication. The position requires ongoing product knowledge development, effective merchandising and use of displays and point-of-sale materials, maintaining adequate inventory and product freshness, and accurate, timely order entry using handheld sales enablement software. The representative also audits point-of-sale materials, completes assigned training, and submits required sales and other reports accurately and on time. The role involves travel to customer locations and requires a reliable personal vehicle; mileage reimbursement is provided.

Requirements

At least one year of sales experience.
Solid knowledge and understanding of all brands and packages for sale.
Valid state driver’s license with an acceptable driving record.
Reliable personal vehicle for business travel; mileage reimbursement is provided.
Excellent organization and time management skills.
Ability to pass a criminal background check and drug screen.
Authorization to work in the USA for any employer.

Nice To Haves

Certified Beverage Professional (CBP) certification.
Certified Sales Professional (CSP) certification.
Food or beverage safety certification, such as ServSafe.

Responsibilities

Sell all products in accordance with company guidelines and TABC and FDA requirements.
Coordinate with drivers, assistant drivers, and merchandisers to support customer satisfaction after sales.
Schedule routes to ensure regular customer visits.
Identify customer needs and implement solutions that help customers sell more product.
Develop and maintain effective, trusting relationships and open communication with assigned customers.
Continuously increase product knowledge to serve as an expert resource for customers.
Apply the concept of “the salesperson you leave behind” to sell more product in each account.
Merchandise accounts effectively using displays and point-of-sale items.
Maintain adequate inventory and reduce or eliminate out-of-stocks at each account.
Enter order information accurately and promptly into handheld sales enablement software.
Monitor product freshness and ensure product rotation or removal according to company standards.
Audit point-of-sale materials to ensure brand representation meets company standards.
Complete assigned training, seminars, and classes.
Complete and submit sales, incentive, and other required reports accurately and on time.
Perform other duties as assigned.