Sales Representative

Charton Hobbs Group
•Onsite

About The Position

Charton Hobbs is hiring a Sales Representative – Retail to grow the presence and performance of its wine and spirits portfolio across SAQ retail locations throughout Greater Montreal. This primarily field-based role involves developing an assigned territory, building relationships with store teams, and contributing to brand growth through effective commercial execution and a results-driven approach. The position requires residence in the Greater Montreal Area, a valid driver's licence and access to a vehicle, and frequent travel within the territory, including occasional evening and weekend activities. The role may require lifting and moving product cases weighing approximately 20 kg.

Requirements

  • Relevant sales experience.
  • Genuine interest in field sales, relationship building, and turning business opportunities into results.
  • Strong organizational skills, initiative, and ability to manage competing priorities independently.
  • Excellent communication, negotiation, and relationship-building skills.
  • Comfort using technology, CRM systems, and Microsoft Office.
  • Fluency in French, both spoken and written.
  • Must reside in the Greater Montreal Area.
  • Valid driver's licence and access to a vehicle.
  • Availability for frequent travel within the assigned territory, including occasional evening and weekend activities.
  • Ability to lift and move product cases weighing approximately 20 kg when required.

Nice To Haves

  • Sales experience in the wine and spirits industry, consumer goods, or retail.
  • Knowledge of the Quebec wine and spirits market; familiarity with the SAQ environment is an asset.
  • Knowledge of English.
  • Wine education, such as WSET or an equivalent qualification.

Responsibilities

  • Grow sales, distribution, and brand visibility for the Charton Hobbs portfolio across SAQ locations in the territory.
  • Maintain regular coverage of retail locations and build positive relationships with in-store teams.
  • Present new products, highlight priority brands, and identify opportunities for growth.
  • Execute commercial programs, promotions, and brand initiatives effectively in stores.
  • Plan territory visits and activities to achieve sales and distribution targets.
  • Participate in tastings, promotional activities, and industry events.
  • Maintain accurate and timely records of results, activities, and business opportunities in relevant management tools.
  • Monitor market trends and competitor activity to identify new business opportunities.
  • Collaborate with internal teams and supplier partners to support portfolio growth.

Benefits

  • Competitive base salary based on experience.
  • Performance-based incentive compensation, subject to applicable program terms.
  • Car allowance and reimbursement of business expenses in accordance with company policies.
  • Group benefits and other employee benefits, subject to applicable terms and conditions.
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