Sales Representative

Safilo USA•Houston, TX

16h

About The Position

The Eyewear Sales Representative solicits and secures orders for Safilo product lines within an assigned geographic territory. The role grows demand for the Safilo portfolio by managing and expanding a defined group of customer accounts. It serves as a trusted business consultant to customers, providing expertise in product knowledge, technology, pricing, and market insights, and works with customers and internal sales partners to achieve business objectives and maximize portfolio sales.

Responsibilities

Act as a trusted business consultant by providing expertise in product knowledge, technology, pricing, and market insights, serving as a strategic partner to customers.
Build and maintain strong customer relationships to execute corporate plans, negotiate strategies, and achieve business objectives.
Deliver volume and net sales targets across the full Safilo product portfolio.
Drive sustainable growth by implementing the Safilo Sales Model with strategic customers.
Collaborate closely with the local synergy team and other Territory Managers to coordinate customer relationships and business initiatives.
Develop and follow an effective call cycle to ensure appropriate service frequency, with customer visits at least twice per quarter to meet net sales objectives.
Manage and allocate company resources within the territory efficiently to maximize sales performance.
Gather and act on relevant market intelligence that may impact sales opportunities.
Monitor performance against territory objectives and implement strategies to optimize results.
Motivate, support, coach, train, and develop customers to maximize portfolio sales.
Build strong working relationships with customer stakeholders, including doctors, opticians, store managers, and other decision-makers.
Drive and manage customer assortment plans.
Ensure brand visual merchandising standards are met, including refreshing and leveraging point-of-purchase (POP) materials.
Conduct regular customer staff trainings using brand materials to reinforce product knowledge and ensure consistent brand messaging to consumers.
Cultivate existing customer accounts while partnering with the local sales team to identify and prospect new business opportunities.
Monitor customer payment cycles and credit history.
Participate in collection efforts as directed by the Company.