Sales Representative - Independent Retail - Central Valley

Breakthru Beverage Group•Madera, CA
•$75,000 - $100,000

About The Position

Breakthru Beverage Group is seeking a Sales Representative to cultivate and grow account relationships in the Central Valley and maximize sales of supplier brands through effective planning, selling execution, and communication. The role focuses on achieving company and supplier objectives while providing strong customer service in a fast-paced sales environment. The representative calls on customer accounts, manages an established daily route, delivers sales presentations, supports merchandising and brand visibility, and may deliver products to customers in extenuating circumstances. The position requires a car, reliable transportation, and a valid driver’s license. It is full time and eligible for base salary plus uncapped commission, incentives, and bonus; potential earnings are stated as $75,000–$100,000+ and business-mile mileage is reimbursed at 70 cents per mile.

Requirements

  • Bachelor’s degree in a related field and/or equivalent training and work experience.
  • At least 2 years of sales experience.
  • Basic PC skills, including MS Office and other computer programs such as presentation software.
  • Results-oriented professionalism and verbal and written communication skills, using diplomacy and discretion, along with customer service skills.
  • Ability to multitask, work independently and/or within a team, pay attention to detail, and meet deadlines.
  • Analytic and reporting skills.
  • Sound judgment and problem-solving skills.
  • Ability to work in a fast-paced, high-volume team environment.
  • Must be at least 21 years of age.
  • Valid driver’s license.
  • Reliable transportation and proof of auto insurance.
  • Ability to remain stationary at times, communicate, and operate a computer and telephones.
  • Regularly reach overhead, squat, and bend.
  • Ability to carry and lift 45–65 pounds.

Responsibilities

  • Call on accounts and cover daily routes using an established, efficient routing pattern.
  • Visit accounts to identify opportunities, complete necessary surveys, and ensure national account compliance where applicable.
  • Prepare and deliver professional sales presentations balancing company priorities and customer needs, including new products, well and back-bar placements and resets, drink and wine lists, and promotions.
  • Maintain account product levels by taking inventory and restocking shelves where legally permissible.
  • Educate account staff on priority brands through staff training seminars.
  • Manage customer account receivables by processing credits and returns promptly and communicating about aged receivables.
  • Service accounts by delivering products in extenuating circumstances, handling customer issues and complaints, and referring issues to management as appropriate.
  • Plan how to achieve sales and merchandising objectives by understanding monthly company pricing and product programming information and maintaining accurate historical account purchase information.
  • Monitor inventory levels and out-of-stock situations and alert management to possible demand fluctuations.
  • Achieve supplier-brand distribution, volume, and activity goals set by management.
  • Maintain account standards and maximize brand visibility using current point-of-sale materials when appropriate.
  • Collect and deliver checks or other remittance from accounts where legally permissible.
  • Collaborate with the Field Sales Manager to develop opening orders for new accounts.
  • Participate in supplier work, sales calls, and sales blitzes.
  • Conduct safe and responsible interactions with the public while responsibly handling beverage alcohol products.
  • Perform other duties assigned by the supervisor.

Benefits

  • Eligible to participate in a bonus program; metrics and level of participation are determined annually.
  • Base salary plus uncapped commission.
  • Eligible for incentives and bonus.
  • Potential earnings of $75,000–$100,000+.
  • Mileage reimbursement at 70 cents per business mile driven.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service