Sales Programs Manager

Wolters Kluwer•Waltham, MA

2d•Hybrid

About The Position

The Sales Programs Manager accelerates pipeline growth and seller productivity by designing, launching, and scaling strategic sales programs across European markets. Working at the intersection of sales strategy, pipeline generation, field execution, and enablement, the role partners with senior cross-functional stakeholders to turn business priorities and performance insights into measurable programs that improve pipeline creation, conversion, and revenue growth. The position advises regional and country-level Sales Leaders, uses sales and pipeline data to identify opportunities, and coordinates with teams across Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing, and Customer Success. It owns program planning and operating rhythms, monitors program adoption and outcomes, communicates performance and recommendations, and improves programs based on results and feedback.

Requirements

Bachelor’s degree required.
At least 5 years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing, or Sales Enablement.
Strong understanding of B2B sales motions.
Advanced analytical and problem-solving skills.
Executive stakeholder management skills.
Experience leading complex, cross-functional programs.
Strong written and verbal communication skills.
Proficiency with CRM, business intelligence, and productivity tools.

Nice To Haves

Experience in SaaS, cloud, enterprise technology, or a high-growth commercial environment.

Responsibilities

Design, launch, and manage structured sales programs that drive pipeline creation, opportunity progression, and revenue growth across European markets.
Partner with Sales Leaders to identify priority segments, territories, industries, products, or customer cohorts for targeted programs.
Build program plans covering objectives, target audience, messaging, seller actions, enablement needs, success metrics, and reporting cadence.
Own the operating rhythm for key initiatives and ensure programs are delivered on time, adopted by sales teams, and continuously improved.
Analyze pipeline, activity, conversion, and sales productivity data to identify gaps, trends, and growth opportunities.
Translate data insights into sales plays, demand-generation initiatives, account targeting, and seller actions.
Monitor program impact against KPIs including pipeline generated or influenced, opportunity conversion, ACV, win rate, sales activity, and seller engagement.
Create reporting and dashboards to communicate performance, risks, and recommendations to sales leadership.
Advise regional and country-level Sales Leaders and participate in leadership meetings with program updates, pipeline insights, and recommendations.
Help sales teams prioritize focus areas and execute sales plays consistently.
Support quarterly and annual planning by identifying pipeline-generation priorities and developing related program calendars.
Coordinate with cross-functional teams to align programs with broader go-to-market priorities.
Coordinate sales and marketing execution so campaigns translate into actionable seller motions.
Partner with Enablement to provide sales teams with talk tracks, assets, training, account targeting, dashboards, and follow-up guidance.
Share best practices across markets and scale successful programs regionally.
Establish program governance, including stakeholder ownership, timelines, communication plans, inspection points, and retrospectives.
Track adoption and outcomes, gather seller feedback, and refine programs based on lessons learned.
Prepare concise executive communications, readouts, and recommendations.
Promote experimentation, accountability, and continuous improvement across sales programs.