Sales Programs Manager

Wolters Kluwer•Chicago, IL

2d•Hybrid

About The Position

The Sales Programs Manager accelerates pipeline growth and seller productivity by designing, launching, and scaling strategic sales programs across European markets. The role works across sales strategy, pipeline generation, field execution, and enablement, partnering with senior cross-functional stakeholders to turn business priorities and performance insights into measurable programs that improve pipeline creation, conversion, and revenue growth. The manager develops and operates sales programs from concept through execution, using data and feedback to monitor performance, improve adoption, and scale successful approaches across markets. The role also partners with sales leaders on priorities and planning, coordinates with go-to-market teams, and communicates program results and recommendations to executives.

Requirements

Bachelor’s degree required.
At least 5 years of experience in Sales Programs, Sales Strategy, Revenue Operations, Sales Operations, Business Development, Demand Generation, Field Marketing, or Sales Enablement.
Strong understanding of B2B sales motions.
Advanced analytical and problem-solving skills.
Executive stakeholder management skills.
Experience leading complex, cross-functional programs.
Strong written and verbal communication skills.
Proficiency with CRM, business intelligence, and productivity tools.

Nice To Haves

Experience in SaaS, cloud, enterprise technology, or a high-growth commercial environment.

Responsibilities

Design, launch, and manage structured sales programs to drive pipeline creation, opportunity progression, and revenue growth across European markets.
Partner with Sales Leaders to identify priority segments, territories, industries, products, or customer cohorts for targeted programs.
Develop program plans covering objectives, audiences, messaging, seller actions, enablement needs, success metrics, and reporting cadence.
Manage the operating rhythm of initiatives, ensuring timely delivery, sales-team adoption, and continuous improvement.
Analyze pipeline, activity, conversion, and sales productivity data to identify gaps, trends, and growth opportunities.
Translate data insights into sales plays, demand-generation initiatives, account targeting, and seller actions.
Monitor program impact against KPIs including pipeline generated or influenced, opportunity conversion, ACV, win rate, sales activity, and seller engagement.
Create reporting and dashboards to communicate performance, risks, and recommendations to sales leadership.
Advise regional and country-level Sales Leaders, provide program updates and pipeline insights in leadership meetings, and help teams prioritize and execute sales plays consistently.
Support quarterly and annual planning by identifying pipeline-generation priorities and developing program calendars.
Collaborate with Sales Strategy, Revenue Operations, Marketing, Business Development, Enablement, Product Marketing, and Customer Success to align programs with go-to-market priorities.
Coordinate sales and marketing execution so campaigns translate into actionable seller motions.
Partner with Enablement to provide sales teams with talk tracks, assets, training, account targeting, dashboards, and follow-up guidance.
Share best practices across markets and scale successful programs regionally.
Establish program governance, including stakeholder ownership, timelines, communication plans, inspection points, and retrospectives.
Track adoption and outcomes, gather seller feedback, and refine programs based on lessons learned.
Prepare concise executive communications, readouts, and recommendations.
Promote experimentation, accountability, and continuous improvement across sales programs.