Sales Program Marketing Manager

Genuine Parts Company • Atlanta, GA

2d

About The Position

The Sales Program Marketing Manager serves as the dedicated marketing partner to assigned sales teams. The role develops, executes, and manages marketing programs that support B2B sales initiatives, drive customer engagement, and accelerate revenue growth. Acting as the marketing liaison between Sales and Marketing, the manager translates business objectives into actionable marketing strategies and ensures programs are delivered on time, on brand, and aligned with organizational priorities. The ideal candidate is collaborative, has strong marketing expertise and exceptional communication skills, and has experience supporting complex B2B sales organizations.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 5+ years of experience in strategic marketing or program management roles.
• Proven ability to manage cross-functional programs from concept through execution.
• Strong strategic planning, organizational, and stakeholder management skills.
• Experience defining and tracking performance metrics and reporting outcomes.
• Experience managing marketing budgets to optimize program outcomes.
• Willingness to travel up to 20%.

Responsibilities

• Build relationships with sales leaders to understand business priorities, customer needs, and marketing and growth opportunities.
• Develop and execute integrated marketing programs supporting customer acquisition, retention, product adoption, and sales enablement.
• Lead cross-functional marketing projects from concept through execution, ensuring timelines, budgets, and deliverables are met.
• Develop sales enablement materials, including customer-facing collateral.
• Measure campaign performance, analyze results, and recommend optimizations to improve effectiveness and ROI.
• Maintain marketing calendars and communicate campaign status, milestones, and results with stakeholders.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager