Sales Program Marketing Manager
About The Position
The Performance Media & Local Marketing Manager leads Google text ads and shopping and affiliate channel strategy, while supporting local agency needs, national media plan insights, store-owner feedback, and agency relationships. The role is responsible for optimizing performance campaigns to meet specific goals and align with NAPA strategy and key sales periods, and for clearly reporting performance media and local business results across the organization. The position is full-time, based in the Atlanta market, requires at least three days per week in the office, and reports to the Senior Manager of Media & Social Strategy. Success measures include increasing year-over-year revenue across search and affiliate channels, building strong relationships with internal performance marketing teams and external agencies, leading performance quarterly business reviews (QBRs), improving reporting, and developing recommendations that evolve SEM and affiliate strategy.
Requirements
- At least 6 years of experience in media or advertising.
- Fluency across online media channels.
- Experience with Adobe or Google Analytics.
- Experience working in a cross-functional team environment.
- Strong knowledge of the current media advertising landscape.
- Expertise in Microsoft Office, especially PowerPoint, Excel, and Outlook.
- Experience writing creative and strategic briefs.
- Experience managing billing on the client or agency side.
- Must live in the Atlanta market and work in the office at least 3 days per week.
Nice To Haves
- Bachelor’s degree in marketing, advertising, or business is preferred.
- TV buying or strategy experience is a plus.
- Previous experience managing retail SEM channels is a plus.
Responsibilities
- Oversee the execution of paid search, including text ads and shopping, and affiliate media.
- Communicate and coordinate with the in-house search team and affiliate agency.
- Help maintain and optimize campaigns with NAPA local agencies.
- Manage budgets across performance channels and local executions.
- Optimize active digital campaigns with internal and external agency partners, including CTR, CPM, and CPC performance.
- Build relationships with media publishers and partners.
- Collaborate across Marketing, Category, Store Owners, and agencies to ensure media tactics support business objectives and goals.
- Ensure creative, media plans, and priorities meet local needs for messaging, content, and copy.
- Communicate business goals and strategies to partners and local agencies.
- Manage billing for performance channels and local agencies.
- Communicate NAPA Marketing’s business vision to local agencies throughout the year.
- Prepare and present materials that clearly communicate campaign recaps, media plans, budgets, competitive trends, and performance reports.
- Lead performance QBRs and evolve the reporting structure.
- Develop recommendations and evolve SEM and affiliate strategy.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
