Sales Operations Analyst

LegalMatch•Reno, NV
•Onsite

About The Position

LegalMatch is seeking a highly analytical, technically skilled, and proactive Sales Operations Analyst to work directly with senior sales leadership, including the Head of Sales and Membership, to improve sales performance, drive revenue growth, and support strategic initiatives. The role combines data analytics, technology, sales operations, and project management to identify opportunities, solve problems, and implement measurable business improvements. The analyst will develop a deep understanding of sales processes, systems, and daily operations by working with salespeople, managers, and leadership. The position is based in LegalMatch's Reno, Nevada office and supports sales operations and strategic initiatives across the organization.

Requirements

  • 2–4 years of experience in sales operations, business analytics, revenue operations, or related fields.
  • Advanced Microsoft Excel skills, including complex formulas, pivot tables, and data modeling.
  • Strong technical aptitude and ability to work with complex datasets, business systems, and reporting tools.
  • Understanding of sales performance metrics, conversion analysis, and revenue drivers.
  • Experience supporting cross-functional projects and process improvement initiatives.
  • Ability to translate complex data into actionable recommendations and communicate findings effectively to senior leadership.
  • Strong organizational skills, independent problem-solving abilities, and a proactive, solutions-oriented mindset.

Nice To Haves

  • Experience supporting high-volume inside sales, outbound sales, or call center operations.
  • Familiarity with CRM systems, cloud-based phone platforms, and AI-powered tools such as Dialpad.
  • Experience with AI applications, workflow automation, API integrations, or Python.
  • Experience supporting multiple offices, sales training analytics, or incentive analysis.

Responsibilities

  • Analyze sales and operational data to identify performance trends, root causes, revenue opportunities, and areas for improvement.
  • Develop dashboards, scorecards, and actionable reports that provide senior leadership with meaningful business insights.
  • Improve reporting accuracy and efficiency through automation, data integration, and streamlined processes.
  • Build analytical models to evaluate revenue opportunities, operational efficiencies, and return on investment.
  • Research and evaluate AI tools and emerging technologies for sales coaching, call analysis, prospecting, reporting, and workflow automation.
  • Use call recordings, AI-generated transcripts, and other sales technologies to identify successful behaviors, coaching opportunities, and performance trends.
  • Partner with the Head of Sales and Membership and senior sales leadership to identify opportunities, recommend improvements, and support strategic initiatives.
  • Develop an understanding of sales processes, systems, and workflows by working with sales representatives, managers, and trainers.
  • Analyze sales performance across offices, teams, and lead sources, including prospecting activity, appointment setting, conversion rates, and revenue generation.
  • Identify operational bottlenecks, revenue leakage, and opportunities to streamline processes, reduce administrative work, and improve sales productivity.
  • Evaluate sales strategies, lead allocation, incentives, and training effectiveness to identify successful practices and opportunities for improvement.
  • Coordinate cross-functional projects, track progress and deliverables, and support implementation of new processes and technologies.
  • Bring data-driven ideas and recommendations to senior leadership and help measure their impact on business performance.
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