Sales Operation Manager, Advertising

Expedia•Seattle, WA

About The Position

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Sales Operations Manager, Advertising The Expedia Group Advertising (EGA) Field Operations team plays a critical role in enabling business growth through scalable processes, effective systems, and operational excellence. We partner closely with Sales, Marketing, Salesforce, Analytics, and Ad Operations teams to improve productivity, streamline workflows, and deliver data-driven solutions that help the organization operate more efficiently. We are seeking a Sales Operations Manager, Advertising to lead complex operational initiatives that improve sales effectiveness and support business scale. In this role, you will evaluate current processes, identify opportunities for improvement, design and implement solutions, and measure success through data and performance analysis. You will be responsible for initiatives that span lead and opportunity management, account planning, go-to-market processes, workflow automation, reporting, analytics, and business transformation efforts. Working cross-functionally, you will influence stakeholders across the organization and help shape the future of our advertising sales operations strategy.

Requirements

Bachelor's degree, Master's degree, or equivalent professional experience
5+ years of relevant experience with a Bachelor's degree or 3+ years of relevant experience with a Master's degree
Advanced Salesforce expertise, including experience as a Salesforce power user or administrator
Strong analytical skills with advanced Excel proficiency and working knowledge of SQL and AI-enabled data analysis tools
Demonstrated ability to influence and communicate effectively with senior leaders and cross-functional stakeholders
Experience managing multiple complex programs simultaneously while maintaining strong project documentation and organizational rigor
Strong program and project management skills, including planning, prioritization, execution, and change management
Experience analyzing business processes, identifying operational improvements, and implementing scalable solutions
Familiarity with technology, travel, advertising, media, or related industries
Strong business acumen with experience partnering closely with sales and marketing organizations
Ability to apply business strategy and customer needs to process, technology, and operational design decisions
Excellent written and verbal communication skills with the ability to tailor messaging for diverse audiences
Proven ability to navigate ambiguity, solve complex problems, and drive measurable business outcomes
Experience building stakeholder relationships and influencing decisions without direct authority
Strong attention to detail combined with the ability to balance strategic thinking and operational execution
Investigate questions and business challenges to establish facts, reach conclusions, and summarize findings into requirements while owning or helping design solutions
Identify methods for collecting data, perform analyses, and articulate findings to evaluate the impact of process changes
Use an understanding of current business processes, objectives, and challenges to recommend solutions and improvements
Measure stakeholder satisfaction and the efficiency and effectiveness of programs and processes using surveys, questionnaires, and other data collection methods
Identify and leverage existing data sources to evaluate business performance and operational effectiveness
Size opportunities and develop business cases to support change initiatives and associated investments
Lead increasingly complex non-technical projects and support adaptive programs operating in ambiguous environments
Act as a trusted advisor to team members, stakeholders, and leadership
Identify resource needs for projects and make recommendations regarding people, technology, partners, and other support requirements
Establish and maintain stakeholder trust by effectively addressing concerns and advocating for long-term business interests
Ensure business requirements are completed according to defined specifications and designs
Develop project schedules, define timelines, prioritize tasks, and drive achievement of key milestones
Keep stakeholders informed of progress, risks, and changes that may impact project delivery
Proactively manage project risks through anticipation, mitigation planning, and ongoing monitoring
Create, track, and report on project budgets when applicable
Tailor communication style, content, and format to effectively engage different audiences
Develop awareness of industry trends, challenges, and emerging concepts relevant to advertising, technology, media, and travel
Build a broad understanding of industry products, services, and their applications while evaluating associated opportunities and tradeoffs
Help stakeholders explore and understand broader business challenges and opportunities
Demonstrate understanding of complex information, including legal, operational risk, and regulatory considerations, and clearly communicate key takeaways
Create clear, concise, and organized communication materials including policies, procedures, guidelines, presentations, and organizational communications
Adapt messaging and delivery methods to meet the needs and understanding levels of different audiences while appropriately simplifying technical concepts

Responsibilities

Design, implement, and optimize workflows and operational processes that improve sales productivity, efficiency, and effectiveness
Partner with Sales, Marketing, Salesforce, Analytics, and Ad Operations teams to gather requirements, identify business challenges, and develop scalable solutions
Lead initiatives related to lead management, opportunity workflows, account design, account planning, and go-to-market processes for new products and solutions
Evaluate and implement automation, reporting, and data-driven tools that improve operational performance and decision-making
Investigate business challenges, analyze data, and translate findings into actionable recommendations and business requirements
Measure the effectiveness of programs and process improvements through data analysis, stakeholder feedback, and performance metrics
Develop business cases and quantify opportunities to support investments in process improvements and operational enhancements
Lead complex cross-functional projects, establish project plans, define milestones, and drive execution against business objectives
Serve as a trusted advisor to stakeholders and senior leaders by providing operational expertise and strategic recommendations
Identify project risks, develop mitigation plans, manage budgets where applicable, and communicate progress to stakeholders
Create clear and effective communication materials, documentation, presentations, policies, and training resources
Support change management and adoption efforts by partnering with internal teams on training and enablement initiatives
Collaborate with Field Operations partners responsible for sales planning, territory design, compensation programs, incentives, and sales enablement to drive broader operational success
Maintain awareness of advertising, technology, travel, and media industry trends to identify opportunities for process innovation and continuous improvement